A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

How to Flounder Effectively

July 24, 2025 00:17:58 3.21 MB ( 14.04 MB less) Downloads: 0

Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering. 

0:00 Let’s Run Customer Interviews Workshop
01:12 Mailbag
02:44 How to Flounder
03:56 The Idea: Community Investment Circles
07:11 When is it time to become “maniacally focused”?
10:35 The Four Rules of Floundering
15:26 Floundering’s real value: longevity