So you're a developer planning to launch your first SaaS or subscription site? The business side of things get really complicated... really fast, right? In this episode, I rattle off ten tips and notes to be aware of, as you prepare for launch. We're less focused on code-specifics, and more the realities of starting and running a business.

1. Your naivety is your greatest weapon.
2. As soon as you make enough revenue to consider going full-time, get a good accountant fast.
3. Many business books are irrelevant for this type of business. Be skeptical of their advice.
4. Don't fake it. You're not CEO of a one-person business.
5. Automate as much as possible. If you're doing it manually over and over, that needs to be fixed ASAP.
6. The guilt is the hardest part.
7. Eventually, you must schedule office hours, and adhere to them.
8. When handling customer support requests and social media, be a human being, not a corporation.
9. Think small - and then iterate.
10. Decide the life you want to optimize for.