The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
207 - Your vibe attracts your tribe — with Anneli Hansson
The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not?
In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans.
If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen.
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