The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
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Estamos Juntas |👩🏽🤝👩🏻 Un Podcast Para Mujeres
Este es un espacio donde las mujeres tenemos voz propia. Donde estaremos las que tenemos miedo, pero enfrentamos a la vida cada vez con más determinación. Compartiremos experiencias de mujeres empoderadas como tú, a las que les quema por dentro el deseo de crecer. Soy Camila Arteche y te voy a hablar y a escuchar. Quiero que aprendamos, nos inspiremos y confiemos las unas en las otras.
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Recuerda siempre: Estamos Juntas🙌
I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AScope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.Timestamps:(00:06) – Dealing with Scope Changes: Strategies and Tips (01:28) – Understanding Client Expectations in Premium Services (03:08) – Managing Client Expectations in Design Projects (05:11) – Navigating Change Requests (06:30) – Navigating Change and CommunicationCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Music Is The Soundtrack of Our Lives w/ Oscar Höglund CEO of Epidemic Sound | Ep 362
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.Timestamps:(00:04) – The Origins of Epidemic Sound(06:42) – Startup Struggles and the First Big Pivot(12:15) – Licensing, Creators, and the Market Gap(19:08) – Building Culture and Protecting Simplicity(25:36) – Creativity vs. Data: Finding the Right Balance(33:14) – Leadership Lessons in Hypergrowth(40:10) – Advice for Founders: Curiosity, Courage & Staying HumanCheck out today's guest, Oscar Höglund: Oscar's Website: https://corporate.epidemicsound.com/Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glundCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap:
Is Entrepreneurship Still Worth It in 2025? w/ Jodie Cook | Ep 361
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.Timestamps:(00:02) – Naming the Real Enemy(06:01) – AI, Creativity, and the Fairness Dilemma(09:47) – Inequality, Entrepreneurship, and the Game We’re Playing(18:20) – What If We Governed Differently?(26:05) – Privilege, Responsibility, and the Power You Hold(28:14) – Untangling Privilege and Personal Agency(34:26) – The Merit Trap: When Recognition Feels Like TokenismCheck out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance:
The #1 Reason You Blow Up in Hard Conversations - With Simon Goode | Ep 360
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a masterclass on how to stay calm under pressure, handle conflict with confidence, and navigate tough conversations without losing your cool—or your values.From prehistoric hardwiring to modern workplace stress, Simon breaks down why our brains react the way they do in high-stakes situations—and what we can actually do about it. Whether you're dealing with difficult clients, performance reviews, or your own internal panic loop, Simon offers clear, actionable tools for keeping your composure and showing up as your best self.Timestamps:(00:09) – Confidence in Conflict Management(04:13) – Conflict and Self-Regulation(21:15) – Emotional Responses in the Modern World(33:01) – Managing Client Anxiety with Empathy(41:43) – Self-Regulation Techniques for Tough Conversations(58:00) – Assertiveness & Resetting in Conflict(01:04:23) – A Framework for Assertive Communication(01:15:52) – Balancing Conflict and Self-CareCheck out today's guest, Simon Goode: Simon's Website: https://www.simongoode.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Quit Client Work and Work Less for More Money - With Rich Webster | Ep 359
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Less—for a candid and hilarious conversation on carving your own path in business without becoming a parody of success. From viral tweets to quiet routines, Rich shares how he went from burned-out agency owner to calm creator—and how writing helped him escape the trap of performative entrepreneurship.They dive into building an audience without selling your soul, why going quiet is sometimes the most strategic move, and how to tell stories that actually connect—without turning your life into content.Timestamps:(01:09) – Navigating Personal and Professional Change (03:30) – Evolving from Agency to Lifestyle Business (33:58) – Choosing Sobriety and What Came After (36:23) – Hitting Reset: The Turning Point Toward Recovery (59:04) – Vulnerability as a Strength in BusinessCheck out today's guest, Rich Webster: Rich's Website: richwebster.coRich's Newsletter: worklesswednesday.comRich's Instagram: https://www.instagram.com/richwebz/Rich's YouTube: https://www.youtube.com/@richwebz/Rich's Threads: https://threads.net/richwebzCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
Stop Calling Yourself a Thought Leader (Do THIS First) - With Brian Miller | Ep 358
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponseIn this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coach, and founder of a message design firm for experts—for a rigorous and thought-provoking conversation about real thought leadership. No fluff, no vague buzzwords—just a clear framework for how to lead with ideas that matter.They dive into how to turn expertise into impact, the difference between being visible and being valuable, and why the best communicators don’t just speak—they persuade, challenge, and invite others to think differently.Timestamps:(00:06) – Becoming a Thought Leader Through Storytelling(04:09) – Understanding Thought Leadership: Assertions, Judgments, and Predictions(08:54) – The Role of Assertiveness in Leadership(15:53) – The Art of Making Predictions(24:00) – The Challenge of Flawed Characters in Storytelling(27:43) – The Art of Messaging in Communication(37:25) – The Art of Persuasion: Building a Compelling Argument(38:49) – Understanding Paradigm Shifts(46:04) – The Art of Misdirection in Storytelling(52:58) – The Secrets Behind the Magic Trick(01:00:01) – The Role of Luck and Preparation in Success(01:07:39) – Navigating Low Trust in a Noisy WorldCheck out today's guest, Brian Miller: Brian's YouTube: https://www.youtube.com/@brianmillerspeaksBrian's Website: https://www.brianmillerspeaks.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.Timestamps:(00:06) – Hiding vs. Revealing: Is it safe to be fully you?(04:39) – Voting with your dollar: brands, beliefs, and alignment(08:45) – When should you speak up? The cost of silence(13:55) – The Starbucks test: values vs. convenience(17:15) – The Mexican Fisherman story: redefining ambition(21:04) – Finding your place (and your people)(24:00) – From shame to ownership: Jodie’s journey with strength(27:02) – When you finally feel like you(31:00) – The moment that changed everything on LinkedIn(36:03) – The deeper lesson: more of you = more resonance(39:44) – Showing your weird (and leading by example)(42:00) – Rejection therapy and rewiring your brain to show up(43:06) – Why we need more of these conversationsCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:
Personal Branding: Why Perception Matters - With Chris Do | Ep 356
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move. From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how.Timestamps:(00:09) - Personal Branding and Style(01:06) - Understanding Personal Branding(02:02) - The Launch of a New Fashion Line(03:04) - Embracing Change in Fashion(03:40) - The Transformation of Style(04:27) - Transformation and PerceptionCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
Fear & Clients Almost Killed His Billion-Dollar Designs - With Robert Brunner | Ep 355
We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9AIn this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons.Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind.Timestamps:(00:00) – The Fascination of Objects and Their Stories(05:49) – Navigating Client Relationships in Design(11:26) – The Evolution of Design Partnerships(23:20) – The Rise of Beats by Dre: Origins and Inspirations(30:17) – The Evolution of Design and Craftsmanship(41:37) – The Challenge of Perfection in Design(45:30) – Design Perspectives and Personal FavoritesCheck out today's guest, Robert Brunner:Robert's Website: https://www.ammunitiongroup.com/Robert's LinkedIn: https://www.linkedin.com/in/robertbrunnerCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
How Long Should It Take to Close a Client? - With Chris Do | Ep 354
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Closing a client isn’t about luck—it’s about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process.Timestamps:(00:00) - Understanding Client Closing Timelines(01:50) - Understanding Client Engagement and Money Conversations(02:23) - The Dilemma of Decision-Making in Financial Situations(05:18) - Discussing Budget Upfront(06:16) - Understanding Body Language in CommunicationCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo
The LinkedIn Strategy You’re Missing w/ Matt Lakajev | Ep 353
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.Timestamps:(00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in BusinessCheck out today's guest, Matt Lakajev:Matt's LinkedIn: https://au.linkedin.com/in/mattlakajevMatt's YouTube: https://www.youtube.com/@matthewlakajevCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.Timestamps:(00:00) - Introduction(03:40) - Shadowbans & algorithm myths(05:27) - What virality really means(07:19) - How niche creators can reach wider audiences(10:49) - Formats for “boring” businesses(12:14) - Mindset shift for viral potential(14:50) - Man-on-the-street brainstorm(17:04) - What can go wrong with live formats(20:45) - Dialogue demo & emotional tension(23:25) - Should you delete non-performers?(25:14) - Faceless content vs personal connection(32:25) - Brendan’s personal brand & communication styleCheck out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:
Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.Timestamps:(00:00) - Introduction(01:02) - Why storytelling matters(03:26) - Algorithms favor great stories(06:01) - Five-step social media success formula(08:57) - The role of content formats(12:10) - Format vs. trend: the big shift(15:23) - How to find your winning format(18:12) - What makes a video go viral(21:40) - Creating ideas within formats(25:00) - Real example: Tanner’s bag deconstructions(28:34) - Monetizing without selling(31:15) - ROI = size of your vision(33:50) - Why consistency and time matter(36:28) - One video at a time(38:45) - Learning through reflection(40:55) - Final thoughts and teaser for Part 2Check out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:
How Helping Strangers Became a 7-Figure Business - With Simon Squibb (Part 2) | Episode 349
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isn’t charity—it’s strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system.From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make money—at scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage.Timestamps:(00:00) - Why Simon’s mission seems crazy—but works(01:30) - Giving strangers cash on the street… how? why?(03:00) - The psychology behind belief, opportunity, and self-worth(04:00) - Why school failed him—and how he’s replacing it(06:00) - “Fun-education”: content that teaches people to start with $0(08:30) - You don’t need money to start a business—here’s proof(10:00) - How Simon’s videos spark action worldwide(12:00) - Giving without expectation vs. manipulation(14:00) - The business of giving: profitable, scalable, repeatable(16:00) - Acting like you have no money (even when you do)(18:00) - The flaw in traditional charities—and how Simon avoids it(20:00) - Core belief = business engine: fixing education, freeing people(23:00) - Real estate example: using purpose for competitive advantage(26:00) - Content model = exposure, not just cash(28:00) - Pattern-interrupting the system: why Simon talks to strangers(31:00) - Charity vs. marketing: what’s the real difference?(33:00) - The 3-stage revenue system: YouTube, brand deals, products(36:00) - Affiliate deals, subscription models, and ethical monetization(38:00) - New brands: Dream Brew coffee + Purposeful Clothing(41:00) - Revenue transparency: breakdowns from YouTube & TikTok(44:00) - Why exposure > money—and how every view funds dreams(47:00) - What’s next: scaling impact without losing soulCheck out today's guest, Simon Squibb:Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibbSimon's Instagram: https://www.instagram.com/simonsquibb/?hl=enSimon's Website: https://simonsquibb.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: