The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
210 - Know your audience — with Eric Moore
Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course.
In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience.
You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy.
In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org.
Sponsored by
BetterHelp - https://betterhelp.com/futur
Wix - https://wix.com/partners
First Republic Bank - https://firstrepublic.com
Learn more about your ad choices. Visit megaphone.fm/adchoices