The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
232 - There is wisdom in learning — with Kevin Finn
Kevin Finn is a TEDx speaker, advisor, internationally recognized branding designer, and author who works with individuals and groups dedicated to creating a positive impact at scale. With 30 years of international experience, Kevin emphasizes that not every business is a brand, and that businesses become brands only when society says so.
As an advisor, Kevin challenges his clients' assumptions objectively. He questions their identity in comparison to how their customers perceive them. In this conversation, he shares six fundamental questions that make up the basis of his brand advisory work:
What value do you provide?
Who are you talking to?
What are you saying to them?
You’ll have to listen to the episode to hear the other three.
Learn more about your ad choices. Visit podcastchoices.com/adchoices