The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
236 - Lean in to what makes you different — with Dr. Emmanuel Probst
Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA.
We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience.
In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts.
This episode is sponsored by Factor - https://factormeals.com/futur50
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