The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
247 - 5 Core Business Principles, Part 3
In our final discussion on the 5 Core Business Principles, Mo Ismail returns to talk to Chris about Attraction Marketing. In todays world, few people are looking at your social profiles by random chance. They’re looking to see who you are, and what you’ve done. One of the strongest way you can attract potential clients is to use those profiles to demonstrate your skills and knowledge in your area of expertise. That way you’re not just building an audience, you’re building trust.
In this episode, Mo and Chris talk about a couple of different approaches to creating content and building value to attract the perfect person into your ecosystem. While you may start your career working in a more transactional way, using your time to create trust and expertise through content creation will help establish your personal brand and create an environment where, as Seth Godin say’s, you can “turn strangers into friends, and friends into customers”.
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