The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
267 - Convert Content To Customers, Part 1
Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode.
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