The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
270 - Building Communities, Part 2
Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the invaluable role of personal conversations with potential members, explaining how these dialogues can offer more profound insights than data from surveys ever could. After all, a community is driven as much by the people in it as it is by the person who has organized it. Creating an online community can be a long and complex journey, but Tom Ross has built up a fair amount of experience in the field and is sharing it here. Tom’s goal is to help people build communities that bring a lot of value to members, while also being personally fulfilling for the one running it.
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