The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
273 - Believe In What You’re Selling — with Leila Hormozi
At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future husband, Alex Hormozi. She then pivoted to work with him in a business focused on helping gyms succeed. This business became wildly successful, leading to the start of several more businesses. Eventually, Leila and Alex formed Acquisition.com, a holding company for their businesses and a platform for investing in others.
In the first of a two-part interview, Leila sits down with Chris to discuss her story - growing up in a dysfunctional household, leaving for Southern California to pursue her destiny, meeting her husband and business partner, and evolving from a personal trainer who was just trying to figure out sales to pay her bills, to running a business that generates tens of millions of dollars in revenue each year. Her insights come from hands-on experience, leading to her ultimate philosophy - "Do stuff you like with people you like, and do more and more of it".
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