The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
292 - The End of the Billable Hour - With Tim Williams
Beyond Time Sheets
In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.
Check out today's guest, Tim Williams:
➤ Website | LinkedIn | Book | Blog
Check out The Futur:
➤ Website | Courses | LinkedIn | Podcasts
➤ Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
➤ Website | LinkedIn | Facebook | Instagram | Twitter
➤ TikTok | Threads | Zaap | Clubhouse | Behance
Learn more about your ad choices. Visit podcastchoices.com/adchoices