The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
299 - The Power of Design: Chris Do on Brand Logos
The Aesthetics of Logo Design
In this solo episode, Chris Do discusses the aesthetics and design principles of the Under Armour logo, explaining why he finds it visually unappealing despite its conceptual strengths. Chris explores the importance of creating logos that are versatile, timeless, and follow universal design principles. He also shares insights on the significance of trends, fads, and the meticulous research process involved in professional logo design.
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Check out Chris Do:
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➤ TikTok | Threads | Zaap | Clubhouse | Behance
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