The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
306 - The Psychology of Scarcity: A Masterclass with Chris Do
Creating Scarcity for Digital Products: How to Generate Demand
In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psychological effects of scarcity on consumer behavior. He also shares practical tips for implementing waitlists and enrollment caps to maintain high value and demand for products. Tune in to learn how to effectively market your digital offerings and optimize consumer interest.
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