The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do

October 02, 2024 0:14:42 0.0 MB Downloads: 0

Harnessing Scarcity to Boost Event Promotions

In this special solo episode, Chris Do explores the concept of scarcity and how to effectively use it to promote events. Learn strategies inspired by Professor Galloway and luxury brands on controlling supply to increase demand. Chris shares practical tips, real-life examples, and anecdotes from his European tour on how to undersell events, engage the community in planning, and ensure success in different markets. Perfect for event organizers and marketers looking to maximize attendance and engagement.


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