The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
316 - The Science of Viral Content - With Brendan Kane
In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients.
Timestamps:
(00:00) Introduction to Brendan Kane
(01:43) The science of going viral
(02:16) Breaking through consistently
(05:00) Role of algorithms in social media
(07:00) The generalist principle explained
(08:40) Turning views into business growth
(11:00) Avoiding niche-only content traps
(14:30) Viral success example: Tanner Leatherstein
(17:45) Tools and mindset for social media success
(22:00) Identifying repeatable formats
(30:50) Common mistakes on social media
(37:00) Mastering perspective shifts for engagement
Check out today's guest, Brendan Kane:
Brendan's Website: https://brendanjkane.com/
Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/
Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en
Check out The Futur:
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
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