The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
322 - How to Listen - With Chris Do
In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.
Timestamps:
(00:00) Introduction to solo episode
(00:38) Importance of client retention
(01:00) Mistake 1: Lack of responsiveness
(01:51) Mistake 2: Inflexibility and resistance to input
(03:00) Mistake 3: Unclear process or next steps
(04:13) Mistake 4: Expecting clients to speak “creative language”
(05:39) Mistake 5: Taking relationships for granted
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