The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
325 - The Art of Standing Out in Content Creation - With Sean Cannell of Think Media
In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.
Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.
Timestamps:
(00:00) - Introduction
(00:28) - Meet Chris Do
(01:08) - AI’s disruptive future
(02:20) - Using AI in content
(05:00) - Productivity vs. team size
(07:46) - AI and creative ethics
(10:00) - Essential skills for future jobs
(14:00) - Elon Musk & brand loyalty
(16:32) - Staying grounded with fame
(19:00) - Foundations of personal branding
(25:00) - Brand authenticity challenges
(32:13) - Design improvements for creators
(41:30) - Chris on copying and learning
(49:00) - Value of mentorship and coaching
(54:00) - Finding your niche and ikigai
(57:23) - Content strategy & future goals
Check out today's guest, Sean Cannell:
Sean's Website: https://www.seancannell.com/
Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g
Sean's Instagram: https://www.instagram.com/seancannell/
Check out The Futur:
Website: https://www.thefutur.com/
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
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Behance: https://www.behance.net/chrisdo