The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
326 - Crafting Credibility in Content - With Finn McKenty
In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.
Timestamps:
(00:00) - Intro and background
(02:00) - From design to business
(05:30) - Defining product design
(10:05) - Marketing as applied psychology
(15:30) - Consumer beliefs and branding
(20:40) - The Febreze Sport case study
(30:15) - Navigating free information overload
(35:25) - The value of credibility
(40:40) - Building a personal brand narrative
(45:30) - Key storytelling tips for creators
Check out today's guest, Finn McKenty:
Finn's Website: https://www.finnmckenty.com/
Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA
Finn's Instagram: https://www.instagram.com/finnmckenty/
Check out The Futur:
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Check out Chris Do:
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