The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
328 - LinkedIn’s Untapped Business Potential - With Michelle J. Raymond
In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.
Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.
This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.
Timestamps:
(00:00) - Introduction to Michelle J. Raymond
(00:57) - Michelle’s professional background
(02:53) - Discovering LinkedIn’s potential
(06:00) - Shifting from secrecy to transparency in business
(10:00) - Addressing challenges in converting LinkedIn followers
(14:56) - Defining and targeting your dream client
(25:00) - Leveraging company pages strategically
(37:00) - Overcoming content creation fears
(50:00) - The energy behind content creation
(58:45) - Trends and predictions for 2025
Check out today's guest, Michelle J. Raymond:
Michelle's LinkedIn: https://au.linkedin.com/in/michellejraymond
Michelle's Website: https://b2bgrowthco.com/
Michelle's Instagram: https://www.instagram.com/good_trading_co/?hl=es
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