The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
334 - Unlocking Your Storytelling Superpower - With Andrea Sampson
In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.
Timestamps:
(00:00) - Introduction
(00:39) - Chris Do on storytelling & self-consciousness
(01:11) - Andrea’s career shift from advertising to TED coaching
(05:17) - What does a strategist do in advertising?
(13:11) - Inside an advertising pitch: E-Trade campaign
(19:50) - What clients look for in an ad agency
(25:11) - Andrea’s soul-searching moment at 50
(31:44) - Discovering TEDx and becoming a speaker coach
(36:12) - Coaching scientists & translating complex ideas
(44:06) - The science of storytelling & emotional engagement
(50:01) - Personal branding: Awareness, authority, and differentiation
(57:36) - How storytelling makes ideas memorable
(1:00:23) - What stories people should tell more
Check out today's guest, Andrea Sampson:
Andrea's LinkedIn: https://www.linkedin.com/in/acsampson
Andrea's Website: https://talkboutique.com/
Andrea's Instagram: https://instagram.com/thisisandreasampson
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo