The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
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In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.
We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.
Timestamps:
(00:06) – Embracing Authenticity
(00:30) – Understanding Personal Branding
(08:37) – The Value of Personal Branding
(16:00) – Breaking Free from the Box
(22:05) – Exploring Personal Identity and Societal Expectations
(27:35) – Finding Your Creative Stack
(35:16) – The Intersection of Personal Growth and Community
(41:41) – Exploring the Intersection of Passion and Profit
(47:39) – Embracing Mistaken Identity
(54:02) – Embracing AI for Fitness and Performance
(59:06) – Finding Your Personal Brand
(01:01:50) – The Journey of Self-Discovery
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
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