The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

Personal Branding: Why Perception Matters - With Chris Do | Ep 356

June 19, 2025 04:56 4.13 MB Downloads: 0

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In this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move.

From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how.

Timestamps:

(00:09) - Personal Branding and Style

(01:06) - Understanding Personal Branding

(02:02) - The Launch of a New Fashion Line

(03:04) - Embracing Change in Fashion

(03:40) - The Transformation of Style

(04:27) - Transformation and Perception

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