The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357
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In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.
They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.
Timestamps:
(00:06) – Hiding vs. Revealing: Is it safe to be fully you?
(04:39) – Voting with your dollar: brands, beliefs, and alignment
(08:45) – When should you speak up? The cost of silence
(13:55) – The Starbucks test: values vs. convenience
(17:15) – The Mexican Fisherman story: redefining ambition
(21:04) – Finding your place (and your people)
(24:00) – From shame to ownership: Jodie’s journey with strength
(27:02) – When you finally feel like you
(31:00) – The moment that changed everything on LinkedIn
(36:03) – The deeper lesson: more of you = more resonance
(39:44) – Showing your weird (and leading by example)
(42:00) – Rejection therapy and rewiring your brain to show up
(43:06) – Why we need more of these conversations
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
Check out The Futur:
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Check out Chris Do:
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