The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
Is Entrepreneurship Still Worth It in 2025? w/ Jodie Cook | Ep 361
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In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.
From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.
Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.
Timestamps:
(00:02) – Naming the Real Enemy
(06:01) – AI, Creativity, and the Fairness Dilemma
(09:47) – Inequality, Entrepreneurship, and the Game We’re Playing
(18:20) – What If We Governed Differently?
(26:05) – Privilege, Responsibility, and the Power You Hold
(28:14) – Untangling Privilege and Personal Agency
(34:26) – The Merit Trap: When Recognition Feels Like Tokenism
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
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