The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364
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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.
They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.
Timestamps:
(00:02) – Why We Need to Get Weirder Online
(01:19) – Turning Up the Dial on Your Personality
(03:46) – Being a Lighthouse for Like-Minded Weirdos
(04:25) – Unlearning the Pressure to Fit In
(06:01) – What Counts as Weird (And Who Gets to Say?)
(09:43) – Steve Jobs, Contrarians & the Price of Originality
(12:09) – Context, Childhood & the Illusion of Normal
(14:42) – LinkedIn, AI, and the Death of Strong Opinions
(17:46) – Using Weirdness to Attract the Right People
(18:07) – Fitness as a Life Hack (and Brand Differentiator)
(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains
(27:11) – Craving Realness in a World of AI and Image
(29:19) – Transparency, Weirdness, and the Power of Disclosure
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
Check out The Futur:
Website: https://www.thefutur.com/
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Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo