The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
I Built a Business With No Degree, No Plan, and Cancer (w/ Jennie Smythe)
Jennie Smythe was 40 years old, grieving the loss of her father, newly diagnosed with cancer, and had just dropped out of school. She had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own.
In this conversation, Jennie shares how she turned crisis into clarity, and what it really looks like to start over with nothing. If you feel behind, unqualified, or unsure of your next move, this episode is for you.
What You'll Learn:
✅ How to turn crisis and grief into clarity
✅ Why “no degree + no plan” becomes your edge
✅ What real leadership looks like through personal loss
✅ The mindset shift that makes building from scratch possible
✅ How to build a business rooted in values, not survival
Timestamps:
(00:00) – Intro
(03:40) – Cancer, grief, and dropping out
(07:29) – Choosing herself over expectations
(11:10) – Walking away from the conventional path
(14:42) – Why Jennie refuses to fake confidence
(19:08) – Building with purpose and integrity
(24:01) – Leading through grief
(27:35) – Starting her business with zero funding
(31:54) – Conversations that shaped her leadership
(36:42) – The truths of rebuilding from nothing
(42:13) – Identity shift: how to start over stronger
About Jennie Smythe:
Jennie Smythe is the founder and CEO of Girlilla Marketing, a Nashville-based digital marketing agency representing some of the biggest names in country music. With over two decades of experience at the intersection of entertainment, media, and strategy, Jennie has built a reputation as one of the most trusted voices in artist-first digital branding.
Before launching Girlilla, she held leadership roles at Warner Music Nashville, Universal Music Group, and AOL Music. Her work is known for blending deep empathy with sharp execution — helping artists and entrepreneurs build lasting, values-driven communities online.
Jennie is also a breast cancer survivor, advocate, and mentor to women navigating nontraditional leadership paths.
Check out Jennie Smythe:
https://www.girlillamarketing.com/about-jennie
https://www.instagram.com/girlillajennie
https://www.linkedin.com/in/jenniesmythe
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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