The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
133 - Brand Strategy and Advertising — with Tim Maleeny
To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients.
For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
But advertising is also thrilling.
You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives.
In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas.
He also writes mystery novels.
Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over.
As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate.
If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat.
Learn more about your ad choices. Visit megaphone.fm/adchoices