The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
104 - Invisible Marketing — with Jeff Lotman
Jeff Lotman is the founder and CEO of brand licensing agency, Global Icons. You may be asking yourself: what exactly is that? Rest assured, you are not alone. As he puts it, they “operate in an incredibly misunderstood field that no one knows about.” In this episode, Jeff and Chris talk about the world of invisible marketing. Pairing brands with products that you wouldn’t think necessarily go together. Thanks to Gusto for sponsoring this episode - gusto.com/futur
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