The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
079 - Why Branding Matters — with Stef Hamerlinck
This episode is fiery right from the start. Chris talks with brand strategist, Stef Hamerlinck, about the nuance of branding and why it matters. Though, the two don’t necessarily agree about any of it. If you are interested in branding, strategy and enjoy a healthy debate then you will love this episode. Chris and Stef get deep into the weeds of brand purpose, brand differentiation and why it's important for a brand to be just as good as it is unique.
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