The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
061 - Marketing vs. Branding — with Fabian Geyrhalter
What is marketing? What is branding? Is one more important than the other? What's the difference and where are the overlaps?
This conversation with sparked by a controversial post by Story Brand author, Donald Miller, who states that branding isn't necessary unless you are doing more than $50m in revenue.
Melinda Livsey and Fabian Geyrhalter join the podcast to share their thoughts.
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