The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
047 - The Importance of a Name — with Eli Altman
The first time you meet someone, there are several things you judge them on. When you come into contact with a company or a product, though, their name is, almost universally, the first thing you judge them on, so a name is no small thing. In this episode, Chris talks with Eli Altman, who runs A Hundred Monkeys, the naming company started by his dad. Their mission is to jump through all of the hoops for a company to get them just the right name for their service or product.
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