The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
185 - You don’t need to be an expert — with Graham Cochrane
Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses.
You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.”
But you would be wrong.
In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be.
After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born.
Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource.
Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers.
The magic formula? Serve others.
In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach.
Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience.
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