The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
188 - How to tell better stories — with Kindra Hall
Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's here to remind you how important storytelling is, especially for your business.
We all recognize the need for connection, now more than ever. And telling stories is an excellent way to connect with people, but being a great storyteller is not easy.
Like most important things, great storytelling requires strategy and effort. It's more than simply reporting information. You've got to feel it.
By feel, we mean you have to care and communicate emotion in your story. That doesn't mean sharing your deepest, darkest, most private pieces of yourself. It could be fundamental, like feeling frustrated, nervous, or curious.
In this episode, Kindra offers tips on what makes for good storytelling and how you can practice telling them. According to her, there are four critical components to storytelling, and you can start using them right now.
Whether you give weekly presentations or are working on your very first, Kindra's advice for telling better stories can only help.
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