The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
200 - Making sense of data — with Neil Hoyne
Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G.
Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology.
In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it.
It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives.
If you are confused by your customer data, this episode will help dispel some of that analytical haze.
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