THERE'S ONE THING EVERYONE LIKE: A GOOD STORY. A strong story can move the masses. It can inspire a generation or change your life forever. Storytelling is also one of the most important tools we can use in business. Good storytelling can take your business to new heights. There is a secret to good storytelling: make other people the hero. If you’re the hero of your own stories, you sound conceited. Instead, make others the focus. If you want to take it to the next level, make your audience the hero of the story. To dive into the power of storytelling, I wanted to bring back an interview with Donald Miller for this episode of 5 Minute Friday. Donald unlocked the power of storytelling and quadrupled his business in no time. Then he started to get calls from the biggest companies, like Pantene, Ford-Lincoln and even the White House! Learn from the grandmaster of storytelling, on Episode 654. In This Episode You Will Learn: The thing everyone should do (00:34) How Donald quadrupled his revenue (1:26) What stories are all about (2:09) How “what ifs” can help your life (2:31) The story that’s most inspiring to Donald (2:52) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.