How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
Similar Podcasts
Libros para Emprendedores
En cada episodio se resume un libro de utilidad para emprendedores o para aquellos que quieran serlo algún día. Libros de negocios, marketing, ventas, inspiración, motivación, educación, gestión de personal, hablar en público, gestión económica, relaciones y networking. Un podcast de Luis Ramos, emprendedor, empresario y experto en Marca Personal.Con más de 40 millones de descargas, Libros para Emprendedores es el podcast de Negocios más escuchado del mundo. See acast.com/privacy for privacy and opt-out information.
Formación en Dermofarmacia
Bienvenido al canal formativo, a través de podcast, de la vocalía nacional de Dermofarmacia del Consejo General de Colegios Farmacéuticos.
Una iniciativa en la que se abordarán en profundidad los principales temas de interés y actuación del profesional farmacéutico en el campo de la dermofarmacia.
Únete al programa formativo en Dermofarmacia y déjanos en comentarios tus propuestas de temas.
Ladybug Podcast
We're Emma Bostian, Sidney Buckner, Kelly Vaughn, and Ali Spittel - four seasoned software developers working in different sectors. Since there's a major lack of technical podcasts out there, we've decided to start one. Just kidding -- there's already a ton! But, we wanted to add our voices to the space and share our experiences and advice. We'll have great discussions around how to start coding, the hot technologies right now, how to get your first developer job, and more!
Check out our website!
Tweaking Your Business Model
Why providing services (vs. products) may be where you start your business, but not where you necessarily stay.The impact of turning services into products—leverage—on your business and revenue models.How to package your expertise in new ways so that the delivery is inexpensive—and morph your client/audience base to reflect the change.Dealing with the identity shift that happens as you morph your role away from 100% supplying services.Thinking about your business model when you’re starting “clean” with a brand new idea.Quotables“The fundamental proposition here is that services are really expensive to deliver…you’re forced as the seller to set your price high enough that it’s worth doing.”—JS“If you’re selling expensive services—maybe you have 3-5 clients in any given year. But to do something where you’re selling a $300 product or a $700 product, you’ve got to have a lot more people in your pipeline who can buy this, so it changes…who you reach out to and how you deliver.”—RM“You write your first book and…monthly or quarterly out of nowhere you get a check—it’s a completely different kind of money.”—JS“You might find you’re making trivial income from a book, but it’s powering non-trivial income from speaking—which makes you look at your revenue mix (how you’ll make money).”—RM“Package your expertise in a completely different way—it’s the same expertise—but you’re packaging it in such a way that the delivery is inexpensive.”—JS“As you as you do each “thing” you’re gonna learn who is your ideal audience for this thing. What do they have in common? What about this makes it really attractive to them?”—RM “Part of the benefit of doing these little experiments…is it gives you time for your identity to catch up with your brain.”—JS“Once you start to see leverage, it’s kind of hard to unsee it.”—RM
Humane Email Automation with Jason Resnick
Why getting clear on the critical path your clients and buyers travel with you may be the single most important thing you do.Defining the singular purpose of your emails and automation.Not getting ahead of yourself with “fancy” automation and why keeping it simple will pay dividends.Making more sales through your email automation by meeting your buyers where they are and helping them solve their problems.Another way to think about your “cold” subscribers and when/how to let them go.Quotables“There are two trigger points in any purchase: one is the intent and the other is motivation.”—JR“The faster you can understand your audience base and who your customer is, the faster you can make a sale, the faster you can help them and the faster they become repeat customers.”—JR“Segmentation is understanding a group of people and who they are at the level where they’re all the same…and being able to tailor their experience according to that.”—JR“What’s your critical path? When somebody comes in, what do you want them to go to next, what do you want them to buy first, what do you want them to buy second, what do you want them to buy third…then figure out what those conversion points are.”—JR“That daily (or weekly) blast or broadcast or newsletter has a single purpose: and that’s to offshoot people into your next step…I always call it the “tell me more” campaign.”—JR“If you’re selling virtual workouts, don’t give recipes as your lead magnet.”—JR“It’s best to write all of these things (how you want the automation to flow) out in a document first and then apply them into the platform second.”—JRLinksNurtureKit Jason on Twitter
Four Authority Engagement Models
Why being the Pharmacist is a frequent first stop when you start a business (but needn’t be the last).When operating as the Nurse is the perfect fit—working on a standardish process with clients who want to understand what’s happening and participate in the outcomes.How combining high levels of creativity and innovation with very little client interaction makes for the unique marketing and branding challenges of the Brain Surgeon.Why operating as a Psychotherapist means balancing some Brain Surgeon wisdom with serious collaboration skills—and how to market to clients who want to be intimately involved in the problem solving process.How to decide which engagement style makes the most sense and whether switching your focus might be the right next move. Quotables“Compare the interaction you’ve had between a nurse and a pharmacist…the level of attention they bring to bear is noticeably different.”—JS“I don’t think there is any one profession that always falls into one of these buckets, it’s how the professional decides to position themselves and work.”—RMThe nurse will understand a whole bunch of lingo but hopefully they won’t deploy that on the patient and the patient can speak their normal sort of non-medical terms.”—JS“If you have the misfortune to need a pediatric neurosurgeon, you probably don’t care so much whether they talk to you in the way that you want—you probably care more that they’ve done the kind of surgery your child needs.”—RM“When you kind of just care about your craft—you’re consumed with your craft—then the positioning is to be recognized as the best in the world at this thing that somebody cares about but doesn’t want to do themselves.”—JS“Depending on where you fall (in this model), you’ll want to design everything else around that—your marketing, your branding, how you make money within your business model...”—RM“A brain surgeon is not going to send direct mail postcards and blanket a neighborhood or put flyers under your windshield wiper.”—JS“You want your voice—which is part of your brand and your marketing—to match your engagement model. You don’t want to sell someone on being a pharmacist and then oops—you’re acting like a brain surgeon.”—RMLinksThe Anatomy of a Consulting Firm Managing The Professional Service Firm True ProfessionalismThe Trusted Advisor
When YOU Are The Client
Getting hyper-clear on what you most value from each specific relationship.Considering the degree of collaboration you’re looking for (and how to avoid micro-managing).Choosing wisely when you have a high risk/high reward, bet the business situation.Ensuring the people on your team “get” your business and your vision while sharing your essential values. Quotables“The best way to see how nuts hourly billing is is to pay someone hourly for a little while.”—JS“Part of being the client is getting clear on how you want to work and how you’re going to measure your happiness.”—RM“The way to be the leader is to act like the leader…a leader would say no to way more customers than you’re taking on. A leader would be the most expensive—by 50% at least—that’s going to make you look like the leader.”—JS“When you are the client, you still have the responsibility to choose someone who’s going to work well with you. You’ve got to use your spidey sense.”—RM“The danger is when the risk is very high the person who is taking the risk can get very hands on at…the worst possible time.”—JS“It’s really important that you know that they (your providers) know what you want.”—RM“If you want someone to hit a home run for you, you need to define where the wall is so they can aim for it.” —JS“It’s relatively easy on the front end to decide if you could trust someone. You can look at their website, you can see how they talk, their testimonials…and you get that sense for how their values and their style connect with yours.”—RM
Selling Transformation
Why getting to selling transformations is a process and the multiple ways to move yourself further along the curve.The elements of selling transformation—from positioning the outcomes you deliver, understanding your client’s definition of a home run and ensuring their buy-in to the process.Moving from being a master of your craft to fostering transformational outcomes in your ideal client base (including mustering up the courage to make the shift).Mapping what satisfies your clients to what satisfies you—and vice versa.Building transformations into your business model—how you work, what you deliver and how you get paid.Quotables“When you get to the phase where you’re focusing on transformations, not coincidentally you’re also to the point where you can start value pricing for projects.”—JS“It’s really tough to get to transformations if the client is telling you what to do.”—RM“It’s a mindset shift…where all of a sudden you start to notice what’s happening in the other people involved and you aren’t just thinking ok, here’s my punch list of to-do’s for today.”—JS“We think ‘I’m gonna sell you on how smart I am’ but really what we’re selling is the transformation of the client—the outcome.”—RM“Saying ‘here are all the answers, see ya later, bye’ doesn’t work.”—JS“You start to say oh—so I did that, I did this great thing but that client put it on a shelf. But this client used it and then told me how great it was. What’s the difference between those two?”—RM “It’s more likely you’ll produce raving fans if you know what the outcome is that they’re looking for.”—JS“Helping a client think through all the strategic “stuff”—the picture of where they’re going and the why plus all the outcomes—is a gift you give the client. Even if they don’t hire you.”—RM
Marketing Mindset
How to think about “good” marketing so that you naturally build it into running your business.Why your big idea—your mission—gives you everything you need to always be thinking with a marketing mindset.Thinking about marketing as helping other people with your brand of wisdom—in ways and on platforms that suit you, your audience and your message.Why sharing your biggest insights is a far better strategy than holding onto them for a select few.How to scale your marketing to serve both your audience and your business.Quotables“You don’t see good marketing and you do see bad marketing.”—JS“Marketing is fun! It’s sharing your expertise and your mission—the transformational change you want to make in your audience.”—RM“If the people whose condition you can improve don’t know you exist then you can’t help them.”—JS“What we want to do with good marketing is to get an emotional response in our audience.”—RM“Don’t keep anything back—share your biggest insights.”—JS “Identifying your mission and the outcomes you want is critical to making your marketing work...what’s the transformation you want to make in your audience?”—RM
Email Challenge 2021
Getting started with an email list—how to write, what to write, where to write (and how to know when you’re ready to begin).Growing your list and deciding what moves to make if your list growth stagnates.The power of collaborating—appearing on other podcasts for example—to grow your audience.How to use launches—both free and paid—to grow your list.Top strategies and tactics to reliably grow your list—from using lead magnets to live digital events (and how to avoid the social media trap).Quotables“Email has got the best combination of features for someone who’s trying to grow an audience and be perceived as an authority.”—JS“People for the most part are thoughtful and kind and sometimes they’ll give you an atta boy or atta girl just when you need it. And other times they’ll give you a perspective you just hadn’t thought of.”—RM“There are two factors (about sharing other platforms): the size of their audience and their compatibility—how open they are to your particular message.”—JS“When you have a good editor (of a media site) they’re protecting the voice of the outlet. But make no mistake—you’re working for them for free.”—RM“The structure of a webinar—and the expectation when you sign up for a webinar—is that you’re gonna be giving your email address.”—JS “When you do these kinds of free challenges—whether they’re audio, video, writing, with or without a slack channel—they will increase your email subscribers.”—RM
Distraction vs. Opportunity
The role of your strategy in deciding whether something is a distraction or an opportunity.Why it’s worth your time to determine the motivation and mindset behind the people approaching you with ideas.Aligning your goals with the ongoing decisions you need to make to keep delivering and funding your mission.When saying yes to distractions becomes a form of procrastination (and how to kick the habit).Knowing what’s a good use of your time and convincing yourself to stick to your own rules.Quotables“At the end of the day, strategy is the litmus test that would separate…distraction and opportunity.”—JS“If you feel like someone is sweet-talking you..look to their materials—their website, social media handles—and get a sense of whether they’re me-focused or other-focused.”—RM“If it can’t fail, it’s not a strategy.”—JS“You have to decide what you’re going to get out of this so you’ll know if it’s a distraction or an opportunity.”—RM“You have a goal, you decide how you’re gonna get there—and if you change how you’re gonna get there, then you’re making a strategic change and that should be a big deal.”—JS “You have to allow yourself the ability to stick to your path.”—RM
Passion Is A Story
Pursue intimacy at scale.Only create value that can’t be easily copied.The price you charge should match the value you provide.Fewer passionate customers are better than a lot of indifferent ones.Passion is a story.Never be in the commodity business, even if you sell what other people consider a commodity.Quotables“In our world…authority and expertise businesses, when I hear intimacy at scale I immediately think podcasting.”—JS“Let’s agree that price has to be about value—value is external and our job is to find out what clients value so we know how to price what we’re offering.”—RM“If you find people you like and you find out what they want and you help them get it, there is value there. So then all you have to do is figure out how much they’ll pay.”—JS“The important thing is that there are enough people in that niche that you can make a living doing what you love.”—RM“Dry data is not what people need...data is not effective at generating action.”—JS“You have a set of beliefs (your point of view) and you’re imparting them to people in as many different ways as you can think of so they get what you’re trying to say and they stick with you.”—RMLinks:*The Passion Economy Podcast **The Passion Economy Book *
The Passion Economy with Adam Davidson
Why passion alone isn’t enough—we also need rigor and hard work to build a successful Passion Economy business.Rethinking your client base as a very tight, intimate group, because fewer passionate clients beat a lot of indifferent ones.How to get clear on the unique value you bring to your clients—and weave that into your business model (and marketing).When letting go of non-ideal clients is essential and how it changes the dynamics of your work.Why pricing should be a dialogue between you and your client vs. a static thing (and why a “shocking” price may be exactly what you need).Quotables“What do you want to be worried about at 3 in the morning—cause you’re gonna be worried at 3 in the morning if you’re an entrepreneur.”—AD“The passion word should convey: I’m going to put me and the wholeness of me into how I make a living. It’s a strong choice. It’s not a trivial choice.”—AD“The rest of us have to use the tools of scale, use the tools of digital communication…to find our intimate group, to find our tiny village even if they’re thinly spread all over the world.”—AD“You don’t want to be the same. You want to say I do this one thing and I do it really well and 99% of people have zero use for it, but there are people who will love it.”—AD“You want to become THE brand for your micro niche.”—AD“1/3 of your customers…are costing you money...if you actually add up the time and how much you’re making, you’d be way better off doing new customer development—or just sleeping.”—AD“It’s the stuff you’re thinking about when you’re doing the pitch that is often the most valuable. You’re looking at this company, you’re sizing them up, you’re taking in what they’re asking and then you’re really coming up with a big strategic vision…the value you’re adding is often front-loaded in that pitch.”—AD“Price really should reflect a dialogue between you and your customer. That customer is getting unique value from you. What is THAT value?”—AD“What if I doubled my prices tomorrow—what would happen? That probably for most people will provoke a crisis.”—ADLinks:The Passion EconomyTwitter
The Art of Gathering by Priya Parker
How “pop-up rules” can replace traditional etiquette and avoid social awkwardness.Hosting as a “generous authority” to protect, equalize and connect your guests (and the power of exclusion).The value of a cold open.How creating “good controversy” can lead to powerful experiences and decisions.The importance of preparing people vs. preparing things.Quotables“The pop-up rules are so important because they tell us how to behave—what’s acceptable behavior just for that gathering.”—RM“Having the rules of the road and being the host who calls party foul—that’s what allows people to get into the experience.”—JS“We have the power to design these gatherings…to make them really meaningful.”—RM“Exclusion is key to creating a good event…if the guest list isn’t really curated it creates a different dynamic.”—JS“As the host of a gathering, your job is to be a generous authority.”—RM“You give them something to stick around for, so that the end is a community experience.”—JSLinks + ResourcesThe Art of Gathering Priya’s Newsletter: Text GATHER to 66866Instagram Twitter
Wrestling With Procrastination
Why there is no such thing as being “too busy” to give your attention to the most important things in your life.Discovering the energy that comes from completing essential work (and the thrill of eliminating the unnecessary).Defeat resistance before it starts.How to keep investing in yourself and your business, even with a heavy client load.Quotables“When I finish a bunch of my stuff—I have like 15 things on my daily list—all in the morning, the day feels very different…it feels like I have a free day.”—JS“When we leave an employer, we tend to take our habits with us…we work that many hours whether we need to or not.”—RM“I have my to-do list open everywhere.”—JS“Part of dealing with procrastination is re-wiring our brains.”—RM“It’s so much easier to create a habit that’s daily.”—JS“Once you make something a habit…you don’t have to think about it.”—RMLinksThe 4 Hour Workweek Atomic Habits Getting Things Done The War of Art Indistractable Outer Order, Inner Calm The Power of Habit
Consulting Success with Michael Zipursky
The mindset—and preparation—you need to leave a corporate job and build a successful consulting business. Why consultants willing to develop an entrepreneurial skillset are more likely to create a sustainable business.The role of leverage in growing your revenue, while decoupling it with your time.How to build and run a highly successful business while traveling the world (or raising your family, practicing your art or any other personal ambition).Why deciding to ignore limiting beliefs is the first step to creating a sustainable business.Quotables“Develop content and get those ideas out there. Don’t wait, even if you are employed right now.”—MZ“Look at all the different people around you—colleagues, your boss, vendors, suppliers…and try to invest in those relationships now. ”—MZ“Productizing parts of your offer allows your clients to get great benefit and value without your direct involvement.”—MZ“Get very clear about the lifestyle you want…then figure out the right business model and the right strategy and the right approach to create the lifestyle you want.”—MZ“People making the transition from corporate to consulting have a limiting belief: that they have to do what they’ve seen others do.”—MZ“Complexity doesn’t scale.”—MZLinksConsulting Success Consulting Blueprint
Dreaming Big with Carrie Locklyn
The role of early goal setting in propelling Carrie from mastering triple pirouettes to a world tour with Mariah Carey.Working through transitions to break into your next business level—and the signs when a transition is hovering.Taking the pressure off making money on your dream by keeping up other income streams.Carving out a niche for your business while also building a personal brand.Making Instagram work to grow your business without letting it take over your life (and how to use it to provide bona fides for your referral sources).The value of giving yourself grace while you’re chasing your big dreams.Quotables“I always kept my side hustle…if I could take the energy and the power away from having to make money off my dream…then it left this creative space and it kept my mind clear.”—CL“Finding your niche is paying attention to what’s getting you hired. How is your brand being pushed out there—what is the thing that people hang onto?”—CL“If we’re showing our faces (on Instagram)…we’re showing that little clip of what we did this weekend, it makes us trustworthy, like someone can actually reach out and have a conversation with us.”—CL“It’s accepting that lane that you’re in (your niche) and then focusing on that lane and becoming the authority within that lane.”—CL“Early on, I was taught a few things and one of them was to always say yes when an opportunity comes your way in the area of what you want to do.”—CL“It’s keeping the faith in those middle moments (between transitions) where you feel like the floor is coming out from underneath of you—remembering back to why you started it.”—CL “Communication and building relationships within the areas of your expertise…is just as important as being an authority.”—CL LinksWebsiteInstagramTwitter
Using Power To Build Your Authority
Why the power of your expertise—arguably the key skill of a consultant—pales in comparison to the “softer” powers you’ll need to make sure your advice sticks.How to think about the types of power you hold as a consultant.Using your power to move client projects forward while building your business.When the power-forward, speed-based mode of consulting is more efficient—but less effective.Figuring out which person(s) on your project is the skeptic—and engaging them in the process so you win them over.The role of generosity and charisma in building relationship power.Quotables“The power of expertise doesn’t work if you don’t get your expertise used. Consulting skills are a form of power that you wield when you use them well.”—RM“People in the hierarchy have their own personal goals that may or may not align with the overall project goal.”—JS “Sometimes that person who’s really quiet is actually undermining every thing you’re doing.”—RM“If you don’t have buy-in, when you’re gone they’re just going to switch back to the old way.”—JS“When we start working collaboratively, our ego tends to get tamped down…we sublimate our ego in service to the project.”—RM “If the way the team wants to do it is going to get them to the goal and they’ll feel ownership over it, that’s probably more important than you jamming your beautiful design down their throat.”—JS LinksBuy In Impro