The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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190 My Influences - An Exercise in Mapping Modular Mentorship
A friend of mine inspired me to do this episode. We were having coffee and I rattled off a few names of folks that I read or listened to and he hadn’t heard of a few of the names. He encouraged me to share my influences so that others could learn from their wisdom. The point of the exercise is to hopefully enable you to discover new people to follow and learn from. So I’m not going to mention the countless individuals in my personal life who teach me the most. If I did, my dad would be at the top of this list. There are many others who don't actively share their knowledge through media and prefer more private lives. Systems Thinking Tyler Cowen, Dan Carlin, and Nassim Taleb Business Ben Thompson, Gary Vaynerchuk, Warren Buffett, and Scott Galloway Culture & Vision Venkatesh Rao & Taylor Pearson Productivity David Allen & Tiago Forte Health & the Natural World Adam Haritan Learning and Reading Mike Dariano Finance Barry Ritholtz, Josh Brown, Ben Carlson, and Michael Batnick. I am also constantly on the hunt for more people from whom I can learn. Who are some of your biggest influences?
189 Tucker Matheson & Pichon Duplan, Breaking Down the Value of the College Degree
Tucker Matheson and Pichon Duplan are management consultants at PriceWaterhouseCooper. They are passionate about helping college students, and recent grads, understand how to get the most out of their degree. They’ve brought their diverse backgrounds together to create one voice in their first book. Book Fast Forward: What Is Your College Degree Worth? The Challenge; Think of one thing you’ve been interested in doing and go make it happen. http://www.goingdeepwithaaron.com/podcast Connect with Tucker & Pichon Instagram Tucker Pichon Website YouTube If you liked this interview, check out episode 131 with Larry Gioia where we discuss how to make more quality connections.
188 Amy Oestreicher, Overcoming a Ruptured Stomach and a Coma on a Beautiful Detour
“I was not able to fully appreciate the beauty of my detours until I was able to share them. As a performer, all I’ve wanted to do was give back to the world. But now I have an even greater gift to give: a story to tell.” Amy grew up believing that her entire life would be dedicated to the performing arts. Now, she identifies as a survivor and “thriver” of sexual abuse, 27 surgeries, coma, organ failure, and the PTSD that comes from ten years of trauma – or what she now calls her “beautiful detour.” At 18, years old, a blood clot caused Amy’s body to go into septic shock. She was in a coma for six months, and after a total gastrectomy, was unable to eat or drink a drop of water for six of the past ten years. After 27 surgeries, she was miraculously reconnected with the intestines she had left. To persevere through those tumultuous years took great inner and outer strength. She has learned that the human spirit feeds off of hope, and hope is fuel we can cultivate ourselves. Ultimately, she learned that with resourcefulness, creativity, and unwavering curiosity, we can transform any adversity into personal growth and a resilience that is uniquely ours. http://www.goingdeepwithaaron.com/podcast Connect with Amy Facebook Twitter Website If you liked this interview, check out episode 184 with the Drinking Partners Ed Bailer and Day Bracey, where we discuss comedy and the business of comedy.
187 Grant Oliphant, Fighting for a more Just Community at the Heinz Endowment
Grant Oliphant is president of The Heinz Endowments. For nearly two decades, Grant held several senior management posts with Heinz family foundations, including vice president for programs and planning at the Endowments, his position before taking over the helm at The Pittsburgh Foundation in 2008. He also served as press secretary to the late U.S. Sen. John Heinz from 1988 until the senator’s death in 1991. If there’s a major project happening in Pittsburgh, chances are that Oliphant is pulling the strings. His six-year tenure atop The Pittsburgh Foundation saw that organization increase its assets by a third in the middle of a recession; even more impressively, that foundation oversaw the recruiting and hiring of Mayor Bill Peduto’s senior staff through its Talent City initiative. Oliphant quickly has made his presence known at Heinz, which shortly after his arrival in May 2014 jettisoned a controversial connection to the Center for Sustainable Shale Development. Since then, he’s overseen the P4 Conference on urbanism in April, became the primary force in development of the 178-acre Almono site in Hazelwood, brokered the sale of the August Wilson Center for African American Culture to Heinz and other foundations and forged close ties to the Peduto administration. Grant’s Challenge; Work to move your worldview from “me” to “we”. http://www.goingdeepwithaaron.com/podcast Connect with Grant Facebook Grant's Twitter Heniz’s Twitter Website If you liked this interview, check out episode 107 with Bill Peduto where we discuss the evolution of Pittsburgh or episode 130 with Ray Gastil where we discuss the challenges of city planning and reorganizing Pittsburgh’s communities.
2017 Callahan Announcement
Head over to goingdeepwithaaron.com/callahan for more information. Vote for Carl Morgenstern in 2017. https://twitter.com/PittUltimate
186 Kyle Crawford, How to be a Fundraising Genius
Kyle Crawford is the CEO & Founder of Fundraising Genius, where he combines his love of design, technology, and social good into one of the most innovative organizations for people raising money. He has advised leaders from universities, foundations, tech companies, and nonprofits. He’s also presented on design, data, and social innovation at conferences of all sizes. In 2015, Kyle built the gamified social innovation community, Dwilly, where he personally curated more than 3,000 innovative solutions to pressing social issues from a global audience of fundraisers, entrepreneurs, engineers, social workers, and designers. Prior to that, he worked in healthcare philanthropy managing the design and data for an innovative and hugely successful 25-site statewide HIV care model that has since been replicated and funded as a national model for linking and retaining people living with HIV/AIDS in medical care. Kyle’s Challenge; Set up a scheduled, anonymous donation. Don’t tell anyone that you’ve done it. http://www.goingdeepwithaaron.com/podcast Connect with Kyle LinkedIn Fundraising Genius Website kyle@kylecrawford.co If you liked this interview, check out episode 114 with Dan Bull where we discuss getting the previously incarcerated back to work.
185 Michelle Flynn, Capturing a City’s Soul on Snapchat
Raised in the home of a Pittsburgh entrepreneur, Michelle Flynn developed an interest for new creative development leading her to burghTV – Pittsburgh’s Snapchat Story and 2017 Winner of Pittsburgh's PR Disruptor of the Year. She uses her training as a professional theatre and film actress to host the channel showing off Pittsburgh's hidden gems. When not snapping for burghTV, Michelle can be found chatting with her fellow sales and marketing co-workers at Truefit – a Pittsburgh-based software product innovation firm. Prior to her involvement with Truefit, Michelle served as a student liaison for Kent State University (her alma mater) surpassing record quotas for reconnecting alumni to the University and leading to increased alumni involvement and donorship. A proud member of the National Society of Leadership and Success, Michelle continues to work in the hopes of sharing her story with this professional organization Michelle’s Challenge; Do something different, outside your comfort zone, like an acting class. http://www.goingdeepwithaaron.com/podcast Connect with Michelle Instagram Twitter Snapchat BurghTv Snapchat If you liked this interview, check out episode 88 with Sunny Lennarduzzi where we discuss Snapchat, YouTube and being your own boss.
184 Day Bracey & Ed Bailey, Comedy, Business, and Role Models with the Drinking Partners
Born and raised in Cleveland, OH, Ed Bailey’s family noticed his quick wit early on in life. While that wit sometimes landed him in trouble, it often was the source of great entertainment for those who bore witness. After high school, the University of Pittsburgh brought him to Pittsburgh, PA where he would make a name for himself as a comedian. During his brief career as a comedian, Ed has been able to capture the attention of some of the most recognizable figures in comedy such as Eddie Griffin and Hannibal Burress which is a testament to his ability to relate to anyone while on stage. His talents have also landed him a successful podcast that he co-hosts with comedian Day Bracey called Drinking Partners on the Epicast Network. A polygamist, simultaneously married to bacon and booze, Day Bracey once led a mostly private life, in fear of persecution from a conservative right winged christian society who wouldn’t understand his inability to choose between two loves. Armed with his sword of common sense and shield of free thought, Day Bracey now roams the Earth, striking down ignorance and BS wherever they may rear their ugly heads. A guerrilla against a well established army of stupidity, his methods of attack have been described as surprising and borderline radical, but precise and well planned. Also, he tells poop jokes. Ed’s Challenge; Go support a local artist. Day’s Challenge; Read a history book day. http://www.goingdeepwithaaron.com/podcast Connect with Day Facebook Instagram Website Connect with Ed Facebook Twitter Listen to the Drinking Partners Podcast Website If you liked this interview, check out episode 123 with Tucker Max where we discuss writing NYT bestsellers and writing your own book.
183 Oliver Luckett, What The Chainsmokers and Mark Wahlberg can teach you about The Social Organism
Oliver Luckett is a bona fide tech mogul. Having starting multiple companies and worked for clients like Russell Brand, Steve Aoki, Charlize Theron, Mark Wahlberg, the Chainsmokers, and Pitbull, he knows branding online. Oliver most recently sold his company theAudience, co-founded with Ari Emanuel of William Morris and tech entrepreneur Sean Parker. Prior, Oliver was CEO and co-founder of DigiSynd, a Walt Disney Company, and previously Oliver co-founded Revver, which helped kick off new media with their novel concept of the video rev-share. Prior to Revver, Oliver took the Norman Lear "Declare Yourself" campaign to the Internet and gathered more than one million new online voter registrations. Oliver still cherishes his bachelor's degree in French Literature from Vanderbilt University and recently moved to a home in Iceland. Oliver’s Book The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life Oliver’s Challenge; Reverse engineer the success that you hope to achieve. http://www.goingdeepwithaaron.com/podcast Connect with Oliver Twitter revilo@gmail.com If you liked this interview, check out episode 123 with Tucker Max where we discuss the future of branding and how to write a book.
182 Teresa Chahine, Harvard Professor Writing the Book on Social Entrepreneurship
Teresa Chahine, the Program Leader for Social Entrepreneurship at Harvard, literally wrote the book on Social Entrepreneurship. Social Entrepreneurship is a revolution occurring around the world today, where people from all walks of life are developing and implementing innovative, effective, and sustainable solutions in response to social and environmental challenges. These solutions include products, services, frameworks and interventions brought to market by both new startups and existing organizations, whether for-profit or non-profit. Her Book Introduction to Social Entrepreneurship summarizes the basic steps and tools needed to understand the challenge you are tackling, imagine and prototype potential solutions, build a business model, measure and grow your impact. Teresa’s Textbook Introduction to Social Entrepreneurship Teresa’s Challenge; Make a list of 3 things that really piss you off. Pick one to work on and join forces with others who share your mission. http://www.goingdeepwithaaron.com/podcast Connect with Teresa LinkedIn Twitter If you liked this interview, check out episode 134 with Gisele Fetterman where we discuss helping the less fortunate and transforming a town.
181 Reed Verdesoto, Building an Antifragile Skillset and Dealing with ADHD
Reed Verdesoto’s business is ReedVerde. For the past 5 years he has worked in ministry creating music, film, and photographs for the Church. He has met many artists and students through collaboration who have imparted their wisdom and technical skills upon him and his work. Reed enjoys the creative process, and being able to provide for his family. He hopes to create something that can be enjoyed and shared. Reed’s Challenge; You have friends that do something amazing. Ask them to show you how they do it. http://www.goingdeepwithaaron.com/podcast Connect with Reed Twitter Instagram Website Reed’s Wife @katyverde If you liked this interview, check out episode 68 with Wes Shonk where we discuss whiskey, bartending, and how to drink well.
180 Tom Corson-Knowles, Book Self-Publishing 101 from a Bestseller
Tom Corson-Knowles is an entrepreneur, blogger, and international bestselling author. Today, he teaches new and established authors and writers how to achieve incredible success by writing and selling ebooks on Amazon Kindle. Tom is the founder of TCK Publishing, an international trade book publisher that is leading the industry in providing advanced marketing support for authors. TCK Publishing specializes in marketing for both fiction and nonfiction authors to help get their messages and stories out to millions of readers all over the world. Tom’s Challenge; Spend 15 minutes without any distractions (no phone or people) to think about the primary problems in your life and work on solutions. http://www.goingdeepwithaaron.com/podcast Connect with Tom Twitter Website If you liked this interview, check out episode 127 with Jim Miller where we discuss writing a 700 page oral history.
178 Kaelon Egan, Making the Jump into IT Entrepreneurship to Fix Schools
Kaelon started working in the public school sector when he was 19. He pursued business management in IT in college, but, like some well-known entrepreneurs, always found himself too entrenched in my work to focus on school. Kaelon held almost every position there was to hold in IT, eventually broadening his reach by working with school districts around the world for a Student Information System technology company. Having the opportunity to work with thousands of schools, Kaelon gained a deep appreciation for and understanding of the data collection needs school districts have. He used that experience to build partnerships with school districts who utilize his paperless platform - with a goal to fundamentally improve data collection processes through an integrated ecosystem and reduce paper, providing schools with more time to focus on student learning. While not a native Pittsburgher, Kaelon has lived here most of his life and is proud to contribute to the city’s entrepreneurial spirit. Much like the shift Pittsburgh made from coal and steel to environmentally friendly and sustainable energy, school districts around the world are making that shift as well. Going Deep with Aaron Watson is brought to you by Audible - get a FREE audiobook download and 30 day free trial at http://www.audibletrial.com/Aaron. With over 180,000 titles to choose from, you can enjoy from any mobile device. Kaelon’s Challenge; Take one day and spend it thinking of time as an investment, paying attention to what gives you the greatest return. Things that last longer than the time invested will typically be a good example. http://www.goingdeepwithaaron.com/podcast Connect with Kaelon Facebook Website If you liked this interview, check out episode 8 with our friend Jason Miller where we discuss starting a website as a side hustle.
MLK Day Mini Episode (Maladjusted)
Happy Martin Luther King Day.
177 Isaac Saul, Positive Journalism, the 2016 Election, and Healthy Political Discourse
I am a 25-year-old journalist based in Harlem, NY. I was born in Trenton, NJ and got my start in journalism as the sports editor for The Pitt News. I have lived, studied, traveled or written all over United States, Mexico, Puerto Rico, Dominican Republic, Iceland, Israel, Egypt, Thailand, Singapore, Indonesia, China, Alaska, and West Texas, which I've come to consider a country of its own. Over the course of eight years, I've reported on racism that drives sports fandom, how Harlem is combating gang violence, what harsh rhetoric and 9/11 security has done to our borders and the most unique home in America. My re-telling of the infamous murder of William Vassar won me a first place award in Pittsburgh's Neighborhoods in Transition writing competition. My endorsement of Hillary Clinton received over four million views and altered the conversation around millennial support of the Democratic nominee. Yahoo subsequently named me one of the 16 people who shaped the 2016 election alongside Khizr Khan, Bo Copley and others.In 2015, my investigative piece on predatory payday loans changed public policy when it was cited by Maxine Waters in a letter to congress urging Universities and retirement plans to divest from certain lending services. After losing several classmates to heroin overdoses, I took a deep dive into what caused our country's epidemic of opioid addiction. I have covered everything from gay rodeos to why G-d doesn't care about football.When I left The Huffington Post, where I started my professional writing career, I worked alongside Ashton Kutcher and a talented team to build A Plus, one of the world's largest positive news outlets. We are home to the silver lining. My work has appeared on CNN, The Huffington Post, Medium, The Daily Mail, A Plus and more. A Plus was recently acquired by Chicken Soup for the Soul. You can check out my weekly column "A Grain of Saul" on A Plus every Tuesday morning. You can follow me on Twitter here, where I spend an inordinate amount of time tweeting angrily about America. http://www.goingdeepwithaaron.com/podcast Connect with Isaac Facebook Twitter Website If you liked this interview, check out episode 17 for the first interview with Isaac.