The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
545 Let’s Fix Healthcare w/ JT Garwood (bttn)
JT Garwood is the CEO and cofounder of bttn – a healthcare product distribution platform. Bttn has modernized the healthcare distribution system, to provide doctors easy, reliable access to high-quality, brand-name medical supplies. JT has scaled the company quickly due to their ability to save medical offices lots of money. In this episode, Aaron and JT talk about how bttn raised $20million from Tiger Global, their edge as a distributor, and the benefits of hiring his dad to be his company’s COO. They also talk about the essential role that sales has played in scaling their two-sided marketplace. JT Garwood’s Challenge: Choose positivity today. Connect with JT Garwood Linkedin Twitter Website If you liked this interview, check out episode $35 to Visit a Doctor When You Have No Insurance w/ Dr. Timothy Wong (iHealth Clinic) Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
544 How to Grow an ETF Business w/ Wesley Gray
Wesley Gray is the founder and CEO of Alpha Architect, an investment platform for building custom, low-fee ETFs. Wes is a Magna Cum Laude graduate of Economics at The Wharton School, served as a Captain in the United States Marine Corps, has an MBA and PhD in Finance from the University of Chicago. His interest in bridging the research gap between academia and industry led him to found Alpha Architect, an asset management firm dedicated to empowering investors through education. In this episode, Aaron and Wes talk about strategies to “beat the market”, how being a professor is the best gig as an entrepreneur, and his biggest advice to entrepreneurs. Wes’ Challenge: Register at https://alphaarchitect.com/mftf/ to join the March for the Fallen 28-mile ruck march Connect with Wesley Gray (Alpha Architect) Wesley Gray's Linkedin Alpha Architect's Linkedin Twitter Website If you liked this interview, check out episode Index Funds, Bitcoins, and Telling the Truth with Mike Green. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
543 Startup Demo Day Revolution w/ Ali Moiz
Ali Moiz previously founded and sold Streamlabs and Peanut Labs, for a combined enterprise value over $180 million. Currently, Ali is the founder, CEO, and meme Dealer at Stonks, which aims to help founders save time in fundraising so they can focus on the business. Stonks is a platform for virtual Startup Demo Days. It has quickly become popular in helping startups find their angel investors with the help of event organizer. Join Aaron and Ali on this episode as they discuss how he got it up and running so quickly with over $15 million monthly investments, while avoiding lessons from past startups, and what he is doing with the wealth he had acquired from his past companies. Ali Moiz’s Challenge; Clean up your calendar, remove things that don’t need to be there and use that time for personal development. Connect with Ali Moiz Linkedin Twitter: Ali Moiz Twitter: Stonks Website If you liked this interview, check out Naval Ravikant’s Wisdom w/ Eric Jorgenson and Billionaire Henry Schuck just IPO’d ZoomInfo during a Pandemic. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
542 Pivoting from Bankruptcy to Financial Freedom w/ Jim Shorkey
Jim Shorkey built his family’s auto business into more than 9 dealerships, over 800 employees and 15,000 new & used car sales per year. This podcast explores how he did it. In 1996 Jim Shorkey Jr.’s father died and left him the Jim Shorkey Auto dealership. With his experience as a sales manager, Jim Shorkey was arrogantly sure he was going to be successful in growing his business. Instead, he brought it to the brink of bankruptcy. Jim had to grow his skillset and discipline quickly to save the family business. He credits mentors and the book Think And Grow Rich for how he was able to turn things around. Join Aaron in this episode as he finds out how having a mentor and reading a book multiple times helped to pivot Jim’s perspective and why he plans to live to 122 years old. Jim Shorkey’s Challenge; Buy Think And Grow Rich, read it at least three times, and disagree with him. Connect with Jim Shorkey Linkedin Facebook Twitter Website If you liked this interview, you’re gonna love our episode Don’t Marry Your Business, Commit to Your People w/ Jason Wolfe. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
541 3 Generations of Family Business w/ Scott Heeter
Scott Heeter is the CEO of Heeter, a third-generation commercial print firm that has been running for 75 years. Heeter is one of the largest commercial marketing firms in the country, with over 140 full-time employees in Pittsburgh and its wholly-owned subsidiary, Duke Print and Graphics, in Cleveland. Heeter has evolved from the commercial print company that it was to a more customized provider that include mailing fulfillment, digital marketing and other innovative services. In this episode, Aaron and Scott discuss the challenges that Heeter overcome to attain regional dominance in the printing industry, how he has built their corporate culture, and how they’ve retained valuable employees for the long term. Scott Heeter’s Challenge; Don’t rush through difficult decisions. Connect with Scott Heeter Linkedin Facebook Website If you liked this interview, check out the episode Blow Up Your Business Plan w/ JD Ewing Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
540 Making Mental Wellness Remotely Available with Sara Makin
Sara Makin has built Makin Wellness into one of Pennsylvania's top online therapy platforms in just five years. She started Makin Wellness in 2017 on a mission to help millions of people heal and become happy again by providing excellent mental health care. Today, Makin Wellness has over 50 employees and a goal of becoming a national provider of a results-based, individualized approach to online mental health care. Sara entered Psychology Grad School with a clear vision of having a multi-state Mental Health Company. In this episode, Aaron and Sara discuss how to scale a remote mental health startup, managing millions of dollars in medical billing, and articulating a clear vision for your company. Sara Makin’s Challenge; Take ten minutes in the morning to do something nice for yourself. Connect with Sara Makin (Makin Wellness) Linkedin Twitter Website Instagram Facebook Tiktok Pinterest If you liked this interview, check out the episode Ketamine for Mental Health w/ Mindbloom founder Dylan Beynon. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
539 Sponsorship Sales and the Creator Economy w/ Justin Moore
Justin Moore is a Sponsorship Coach & Founder of CreatorWizard, a training program that teaches creators how to find & negotiate brand deals. With his wife April, Justin has been a full-time creator for nearly a decade and has been running an influencer marketing agency for over 5 years. Justin and April started creating content back in the days before brands reached out to collaborate with influencers. They started with a cooking channel and a family vlog channel and did daily videos for several years, eventually growing their total following to over 1,500,000. With more than a decade of experience in content creation, it is easy to see why Justin Moore is able to help creators find & negotiate their dream brand sponsorships. In this episode, dive deep with Aaron as he and Justin discuss how a side hustle led to quitting his 9 to 5 job, managing his influencer marketing agency, and the opportunity on Amazon Live. Justin Moore’s Challenge; Reach out to that person. Reach out to that potential partner. Connect with Justin Moore Linkedin Twitter Website If you liked this interview, check out our episode Men’s Fashion Reviews, YouTube, and Building a Brand w/ Jon Shanahan. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
538 Exoskeleton Expert on the Future of Robotics (Josh Caputo, HumoTech)
Josh Caputo founded HumoTech in 2015 as a spin-off from his CMU research robotics department. His passion is focused on developing and commercializing cutting-edge robotics technology that addresses current societal needs like prostheses and exoskeletons. Josh and his team have built a platform to enable the world’s top researchers to more rapidly iterate on their products and designs. This will eventually allow robotics to assist people in achieving higher levels of mobility and a greater quality of life across medicine, engineering, and business. In this episode, Aaron and Josh discuss Humotech’s goals, how they’ve bootstrapped a hardware company, and why exoskeletons will change the way we live. Josh Caputo’s Challenge; Go on a hike, turn off the cellphone and ask yourself what you are doing with your life. Connect with Josh Caputo Linkedin Twitter Facebook Instagram Website If you liked this interview, check out our episode The Construction Robot Revolution with Jeremy Searock where we discuss how Advanced Construction Robotics applies robotics technology in the rebar industry. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
537 Ice Cream Empire Secrets w/ Chad Townsend (Millie’s Ice Cream)
After years as a chef in the fast-paced world of fine dining, Chad Townsend decided it was time for a change. He purchased an expensive Swiss-made food processor that would finely puree frozen foods such as ice cream or sorbet. His wife, Lauren, allowed him to make this purchase under one condition: he had to have it paid off by the end of the summer.What started as a fun summer hustle turned into a 10,000 sq. ft. Ice Cream Manufacturing and Franchising business. Growing his homemade Ice cream Business, he had to put processes in place and hire people he can trust. In this episode, Chad and Aaron discuss what it takes to scale-up food manufacturing, how to find good franchise partners, and their strategy for coming up with new flavors. Chad Townsend’s Challenge; Spend some dollars (buying products) from somebody who lives within 50 miles of your house. Connect with Chad Townsend LinkedinInstagram Website If you liked this interview, check out our episode with Bill Sarris where we discuss how he turned his family business into a Candy Powerhouse. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
536 Precision Medicine Startups w/ Dr. D Lansing Taylor
Dr. D. Lansing Taylor is the Director at the University of Pittsburgh Drug Discovery Institute and an expert on Computational Biology. He has translated that expertise into more than 29 patents and multiple successful startups His companies include Biological Detection Systems (now owned by GE Life Sciences), Cellomics (acquired by ThermoFisher), and Cellumen (now part of Cyprotex). Dr. Taylor’s current companies are Spintellx and BioSystics. Spintellx focuses on computational pathology, using machine learning to identify abnormalities in tissue samples. BioSystics is a database and analytics firm that creates digital twins from complex data for research institutions and Big Pharma clients. In this episode, Dr. Taylor and Aaron discuss the potential of precision medicine, the application of digital twins, and how doctors will work with data in the future. Connect with Dr. D. Lansing Taylor LinkedinFacebook Website If you liked this interview, check out Building a Billion Dollar Company Treating Rare Diseases w/ Dr Gordon Vanscoy Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
535 Breaking into the RV Business w/ Brett Randall (Aliner)
Brett Randall is the President and CEO of Aliner, a manufacturer of folding campers and travel trailers. After selling a family business, Brett was brought in to consult on turning around the 30+ year old RV company. Eventually, his experience in manufacturing optimization, market channel development, and growth led to him being recruited to run the company. A few years ago he bought out a majority of the shareholders and is building Aliner into a larger part of the growing RV market. In this episode, Brett and Aaron discuss how he turned around the company, their distribution through select retailers, and how he evolves the product lineup. Brett Randall’s Challenge; Every month, pick one thing to get done. Connect with Brett Randall LinkedinFacebookInstagram Twitter Aliner Website If you liked this interview, check out our episode with JD Ewing where we discuss how he transformed one of the largest office furniture business, the values he instilled in the culture and his method of financial forecasting. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
534 Tech Optimism w/ Aarthi Ramamurthy
Aarthi Ramamurthy has had a long and successful career in technology. She has lead product teams at Microsoft, Facebook, and Netflix. Aarthi has also built two startups, including Lumoid which went through YC Combinator. In the midst of the pandemic, Aarthi started a show w/ her husband Sriram on the social audio app, Clubhouse. On the show, they’ve interviewed some of the biggest names in business and popular culture including Elon Musk, Calvin Harris, and Mark Zuckerberg. In this episode, Aarthi and Aaron discuss why we should be optimistic about tech, lessons from leading teams, and practical startup advice. Aarthi Ramamurthy’s Challenge; Build something. Separate it from your identity. Connect with Aarthi Ramamurthy Linkedin Instagram Twitter Website Good Time Show YouTube Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
533 Inflation, Oil, and the Great Rotation w/ Tony Greer
Tony Greer, editor of the Morning Navigator, filters a chaotic global landscape through 30 years of macro trading experience and his own analysis to provide regular insight and risk/reward for each trading day. Tony Greer’s Challenge; Explore the difference in the fundamentals of oil and tech. Connect with Tony Greer Twitter Website
532 Building Morning Brew’s Newsletter Tech for All w/ Tyler Denk (Beehiiv)
Tyler Denk is the cofounder and CEO of Beehiiv, a newsletter platform company that recently raised $2.6 million. Tyler was the 2nd employee at Morning Brew, where he worked on engineering, product, and growth. He was responsible for building the renowned referral program and bespoke tech ecosystem that facilitated the company to scale to a successful $75m exit in 2020. Now, he and his team are working to develop all the same capabilities and features for anyone to use on the Beehiiv platform. In this conversation, Tyler and Aaron discuss the key capabilities most newsletter platforms are missing, the lessons he’s taken from Morning Brew, and the success of the Milk Road. Tyler Denk’s Challenge; Always leave the house with a few dollar bills to donate to the homeless. Connect with Tyler Denk Linkedin Twitter Beehiiv Website Big Desk Energy If you liked this interview, check out our interview with Jon Shanahan where we discuss Shark Tank, men’s cosmetics, and selling in large retailers. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
531 Peter Zeihan, The End of the World is Just the Beginning
Peter Zeihan is a geopolitical analyst, author, and speaker who makes bold and startlingly accurate projections on the basis of geography, demography, and global politics. He has authored 5 books about geopolitics; A Crucible of Nations, The Accidental Superpower, The Absent Superpower, Disunited Nations, and his latest, The End of the World Is Just the Beginning: Mapping the Collapse of Globalization. Peter takes a somber, yet realistic, view of what the short to medium term future holds for countries around the globe. Decades of relative piece, secure routes, and economic integration represent an extreme outlier in the course of human history. In this episode, Peter and Aaron discus how demographics and globalization will affect changes, trouble ahead for China, and how leaders can prepare. Peter Zeihan’s Challenge; Donate to the AFYA Foundation. Connect with Peter Zeihan Linkedin Twitter Website If you liked this interview, check out our interview with Doomberg where we discuss energy shortages, food shortages, and how to prepare. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube