Expensive Problems are 3D

What exactly is commoditization?

How to avoid scope creep on a value priced project

How to value price when there are lots of unknowns

Starting From Zero

Beware The Should

Coaching Call with Destin Hood - From Professional Baseball to Digital Marketing

Former professional baseball player Destin Hood joins me for a coaching call to brainstorm positioning for his new digital marketing business.Related Links The boutique hotel chain I couldn't remember the name of... Destin's wikipedia page Destin's website Destin's email

Dan Cuprill - Systems Create Profit

Financial planner and business coach, Dan Cuprill joined me On Ditching Hourly to talk about how service providers can increase profits by creating systems and experimenting with new pricing models."Systems create profit. Profit gives us the freedom we want." - Dan Cuprill, Founder, Advisor ArchitectAbout Dan CuprillDan Cuprill is a Certified Financial Planner, blogger, and the host of two podcasts: Solving the Financial Puzzle & The Profitable Advisor. A graduate of the University of Iowa, he earned his MBA from Northwestern University. Related Links Dan's Agency Dan's Podcast Advisor Architect

Alex Hillman - Tiny MBA

Alex Hillman of Indy Hall and Stacking The Bricks joins me to talk about his new book The Tiny MBA.

Wes Bos - Building a Training Business

Software course legend Wes Bos joins me to talk about how he created his training business.Talking Points What to do before you make a course. What makes a good course creator. Pros and cons of publishing courses on your own site vs a platform like Egghead. How to create interest prior to launching a course.  What to think about when thinking about updating a course. Course pricing techniques (free, paid tiers, team licenses, parity pricing, sponsorships) Links We Mentioned Wes’ website Wes’ Syntax.fm podcast Wes’ Twitter Wes’ YouTube Channel Wes’ GitHub Wes’ Free Javascript Course The E-Myth Revisited

Edward Nevraumont - Programmatic Advertising for Boutique Service Businesses

Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.Edward's Bio:As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet.While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.Related Links: Edward's book Edward's site Edward's mailing list

Jimmy Rose - Validating Your SaaS Idea

Jimmy Rose joins me to talk about how to validate the idea for a SaaS product and position it with the target market as a solution to a painful problem.Here is Jimmy's Twitter bio:I help people automate stuff with Zapier. Co-founder of @contentsnare which helps collect content & documents from clients. Skilled at talking to dogs.Related Links: https://contentsnare.com/ https://jimmyrose.me/ https://twitter.com/_jimmyrose

The New Boss

Meet the new boss, same as the old boss.

How To Prove You're Good At What You Do

You Have To Change Something

You can't make things better without changing something, and changing something requires a leap of faith.