How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

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Idea to Startup

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Finding Your Sweet Spot

January 08, 2018 00:27:25 19.74 MB Downloads: 0

How to find the overlap between your expertise and your what your client needs so you can operate in your genius zone. Links Rochelle's Customer Avatar Brandsheet If You’re Not Turning Down Work You Don’t Have A Brand

Niching Down

January 08, 2018 00:31:30 22.67 MB Downloads: 0

It's counterintuitive but true: focusing on a narrow market segment is great for business. Links PRLeads HARO Trust Me I'm Lying

Uncovering Your Big Idea

January 08, 2018 00:29:45 21.41 MB Downloads: 0

We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself. LINKS Larry Tesler Finding Your Mission The Elon Musk Post Series

The Big Idea

January 08, 2018 00:19:13 13.84 MB Downloads: 0

Structuring your business around a big idea