How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
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Declare Your Vision
What's your vision for your business? Talking Points What's the point of having a vision for your business? What's the difference between vision and mission or purpose or big idea? What skills do you need to be developing (or discarding)? How do financial goals fit into your vision? How far out should you think with your business vision? What about me-focused vs you-focused vision statements? How do values play into your vision? Quotable Quotes "If you want to make forward progress, you need to know which way forward is."—JS "A vision isn't something you change like your socks."—RM "Get clear on the big picture first, and then you can tinker with tactics for the rest of your life."—RM "Decide where to point the car before you mash on the gas."—JS "Tactics are attractive because they represent a small commitment. Strategy is a big commitment and therefore it feels scary."—RM "There is a 'unified theory of you' in there somewhere."—JS
The Quest For Perfect
Are you being a perfectionist... or just procrastinating? Talking Points How do you know when something is done? Are you being a perfectionist or just procrastinating? What things bring out the perfectionist in you? Quotable Quotes "If you want things to get better, you have to change something."—JS "People aren't really looking at your website that much."—RM "Your current clients don't go to your website."—JS "Social media has made things both better and worse for perfectionists."—RM "You have to start."—RM "Press publish."—JS "If your thing will make your audience better today than they were yesterday, you owe it to them to release it."—RM "There's only one way to learn how to screw up like a pro."—JS "If your ideas don't get aired, they can't take flight."—RM "If you want to be an authority, you have to put yourself out there."—JS "Perfect is in the eye of the beholder."—RM "You have to put your work out there if you want it to get better."—JS Links We Mentioned The Fear by Phiip Morgan The Resistance by Steven Pressfield Just F***ing Ship by Amy Hoy Noah Kagan YouTube Marcus Blankenship YouTube Anthony English LinkedIn Jonathan's Reading List Jonathan's book The Freelancer's Roadmap Seth Godin Interview - How to Dance with Fear
Speaking 101: Strategies and Tactics to Build Your Authority
A few ways to think about how speaking might fit into your business strategy. Talking Points Three different types of speaking strategies What business models make the most sense for speaking The three stages of building a speaking practice Should you ever speak for free? How a product/service ladder comes into play when speaking The importance of knowing what you're selling and to whom Links We Mentioned Million Dollar Speaking by Alan Weiss Steal The Show by Michael Port
Building A Product/Service Ladder
Diversify your revenue streams by packaging your expertise in a variety of different ways.
Your Ridiculously Reliables
Talking Points What's the one thing that you want to be known for? How do figure out what you're ridiculously reliable at? What do people expect from or get from you? Who should you interview to become more self-aware? What should you do once you uncover what others rely on you for? Quotable Quotes "Ask yourself, 'What do people get when they get me?'"—RM "It's hard to read the label from inside the bottle."—JS (quoting unknown person) "Double down on what makes you unique."—RM "Sometimes people value qualities in you that you think are negatives."—RM Links We Mentioned The Brain Audit by Sean D'Souza
Working Solo vs Starting a Firm
The pros and cons of working solo vs building a firm. Are you thinking about building a firm? Rochelle and I explore the pros and cons from every angle on this week's show. Talking Points What's the difference between a building a firm and hiring support staff? Can you grow a business without hiring junior employees? How to decide which approach is right for you. Are there ways to experiment with building a firm without betting the business on it? What are the differences between hiring contractors and employees? Don't let the market turn you into something you hate. Quotable Quotes "When you're playing with other people's lives, small leaps are better."—RM "If you're not ready to fire someone, you're not ready to hire someone."—JS "To build a firm, you need cash, patience, and humility."—RM
True Fans
Some thoughts on how to attract your true fans. True Fans On this week's TBOA, Rochelle and I share some tips on how to attract your true fans. Talking Points You have to share your expertise freely and often enough to keep the audience warm. Sharing provocative ideas will attract good clients and drive away bad clients. If you're not creating any haters, you're not doing it right. Choose a medium that you're comfortable with and is popular with your audience. Quotable Quotes "A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly "A daily writing practice builds true fans very quickly" —JS "If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM "The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM "Any stage you can be on where you can build intimacy with people is going to build true fans." —RM Links 1000 True Fans Pricing Creativity with guest Blair Enns
Daily Writing Practice: Brilliant or Insane?
The pros, cons, ins, and outs of writing for your audience every day. Daily Writing Practice - Brilliant or Insane? Talking Points The difference between daily and weekly habits How an email list is different from a blog Why it’s important to respect privacy concerns in a community Why journaling doesn’t count How to write about the same thing every day without boring everyone How often should you reply to your list When to keep a rigid schedule and when not to Links Jonathan’s article about writing daily Jonathan’s daily list archive Jonathan’s student glossary Jonathan’s daily list sign-up Philip Morgan’s daily list Seth Godin’s daily list Bob Lefsetz’s daily list Building Community with guest Madalyn Sklar The #ASKGARYVEE Show Ulysses App Quotable Quotes "Writing daily is actually easier than writing weekly" —JS "I wake up, I put on my pants, I brush my teeth, and I write. It’s just something I do every day." —JS "Thinking harder doesn’t solve everything." —JS "Someone who's used to billing by the hour can start to feel like a supplicant. That is not where you want to be as an independent." —RM "Your idea gets better when more people share it and play with it and give you feedback." —RM "An email list is a closed community." —RM "When you write every day, your bs falls away." —JS "Text is where I play with my ideas." —RM
Uncovering Your Client Avatar
The more you know about your ideal clients, the easier it will be to attract them. On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care. Talking Points What exactly is a client avatar? Questions to ask yourself to uncover your client avatar Deciding how many client avatars you should have How to make ideal clients more receptive to your message The value of sharing stories of transformation Links The Brain Audit by Sean D'Souza Book Yourself Solid by Michael Port Value-Based Fees by Alan Weiss Enjoy! —JS & RM
How Easy Do You Make It To Work With You?
Just how easy (or hard) do you make it for you customers to work with you? On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you. Talking Points Putting up hurdles for clients can be a good idea, but only if they're intentional The types of product sales that should be frictionless, and the ones that shouldn't When to require that clients jump through hoops How to know when your marketing and sales processes are attracting the wrong kind of people What to do when money and trust are not enough to get a client to make a change What if your clients have a problem that they're embarrassed to ask for help with? Quotes "I'd rather put needles in my eyes than learn Asana."—RM "The teacher tells you what to do, and you do it or you can leave."—JS "If you let clients push you around in the sales process, don't be surprised when the push you around during the project."—JS "You don't get 'speakers block' when you're talking to someone you know well."—JS "Once it's on your website, you tend to forget about it."—RM Enjoy! —JS & RM
Why You Need A Content Inventory
Finding the threads in your own material.
Creating Leverage
How to package your expertise in ways that will increase your impact and revenue.
Establishing Your Point Of View
How and why to establish a POV for your brand. Links Elon Musk's First Principles Thinking Amazon's Flywheel Concept Blair Enns' Manifesto
Ramona Russell - How To Get More Media Attention
Publicity advice (and war stories) from PR strategist Ramona Russell. Links Ramona's website Keep California Safe