The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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384 Hannah + Aaron Reflect on 16 Months of Piper Creative
We had a guest no-call/no-show. No fun. HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is. Hope you have a lovely day.
383 How to Get Ahead in Your Career w/ Zak Slayback
Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead. It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch. Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund. He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New York Examiner, the Pittsburgh Post-Gazette, the Christian Science Monitor, the Foundation for Economic Education, among others. Never miss one of our best episodes by subscribing to the newsletter. Connect with Zak Facebook Twitter Linkedin Website If you liked this interview, check out episode 241 with Michael Gibson where we talk about the vision behind 1517 Fund and episode 226 with Ed Latimore where we discuss his writing, boxing, and pathway into running an online business. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
382 Master Vodka Distiller Barry Young
Barry Young used to be a pharmacist. Now he makes vodka and rum. In this interview, you’ll hear how Barry transitioned out of corporate life, what makes some vodka better than others, and why he’s so passionate. Barry’s company, Pennsylvania Pure Distilleries, is based in Glenshaw and has been around for about 10 years. Boyd & Blair Potato Vodka was awarded the Chairman’s Trophy from the Ultimate Spirits Challenge - the beverage industry's most coveted award. Never miss one of our best episodes by subscribing to the newsletter. Barry’s Challenge; Buy a stranger a drink the next time you’re out. Connect with Barry Boyd & Blair Vodka Instagram BLY Silver Rum Instagram Website If you liked this interview, check out episode 232 with Christian Simmons where we discuss disrupting state liquor stores, Christian’s humble beginning in sales, and how to run a great retail location. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
381 Life as a Fortune 500 CIO w/ Kurt Schnieders
Kurt Schnieders has served as CIO of DICK’S Sporting Goods, L Brands and ING Latin America and worked internationally in corporate America for 35 years. As a steward of digital revolution in large organizations, he has overseen the creation and launch of websites taking in over 1 billion dollars in annual sales. Throughout his career, he has provided executive leadership, business strategy and technology solution delivery across multi-cultural landscapes, working in Dubai, India, Australia, Brazil, Argentina and Amsterdam. In this conversation, Aaron and Kurt discuss a career in IT, how drastically things have changed, and what the future might hold. Never miss one of our best episodes by subscribing to the newsletter. Kurt’s Challenge; Read something different. Connect with Kurt Linkedin kurt@dickersoncreative.com If you liked this interview, check out episode 340 with Craig Markovitz where we discuss building a business valued over $250M, university technology transfer, and hard truths about entrepreneurship. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
380 How to Run a Lobbying Firm w/ Joe Kuklis
Ever wonder how bills get passed and how policy gets changed? While elected officials and public servants hold a lot of power, lobbying firms like Wellington Strategies influence the government, too. Joe Kuklis, the founder and president of Wellington Strategies, came on the podcast to talk about how his business works and the challenges of building a lobbying firm. Joe focuses on helping small-to-medium-sized businesses to navigate the government marketplace in Washington and state capitols. Never miss one of our best episodes by subscribing to the newsletter. Joe’s Challenge; Look at how federal, state, and local government affects your business and adjust your plan accordingly. Connect with Joe Linkedin Twitter Website If you liked this interview, check out episode 314 with John Dick where we discuss the next generation of polling, recruiting a team, and how to be empathetic to people with different political viewpoints. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
379 Custom Cookies & Raising Prices w/ Jasmine Cho
Yummyholic is a custom cookie & cupcake bakery with distinct, made-to-order designs. Jasmine Cho, the founder, came on Going Deep to discuss her business and how baking can be more creative and therapeutic. She’s learned a lot through launching Yummyholic and you can learn from someone who’s been in the trenches. Jasmine is currently working to pioneer research-based bake therapy by exploring baking as a form of art therapy. Never miss one of our best episodes by subscribing to the newsletter. Jasmine’s Challenge; Find the thing you are both good at and enjoy doing. Connect with Jasmine Instagram Twitter Linkedin Facebook Website If you liked this interview, check out episode 67 with Kit Mueller where we discuss Unstuck, supporting entrepreneurial communities, and his career. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
378 VaynerMedia’s Chief Heart Officer Claude Silver
For the last few decades, “Human Resources” was responsible for getting the most out of workers. This meant optimizing for health plans, salaries, and interpersonal conflict. Claude Silver believes there’s another way. She leads with her heart and emotional optimism. She owns the onboarding, recruitment, retention, and graduation of all the people that come through VaynerMedia. She calls upon 20 years of guiding client relationships, global brand strategies, operations, and management at numerous Fortune 50 companies to lead and inspire. In this conversation, Aaron and Claude discuss the day-to-day of her job, the design of her office, and how Vayner onboards new hires. Never miss one of our best episodes by subscribing to the newsletter. Claude’s Challenge; Affirm someone verbally. Give them the gift of your attention. Connect with Claude Linkedin Instagram Twitter Claude's Podcast If you liked this interview, check out episode 235 with Kim Scott where we discuss Radical Candor, effective leadership, and stories from Apple & Google. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
377 Robots, Fundraising, and Company Culture w/ Joel Reed
IAM Robotics named a new CEO in August 2018 and closed a $20M Series A that November. How have they managed so much upheaval? I decided to find out directly from Joel Reed Joel is the CEO of IAM Robotics and calls upon 20 years of experience in strategic planning and business development to lead the company’s commercialization of its innovative products. We discuss the fundraising process, how Joel came to join IAM Robotics, and how he recruits technical talent. Joel previously worked to introduce the first commercially available autonomous mobile robots as a new class of manufacturing and warehouse AGVs to 3PL providers, integrators and clients such as GENCO, Supply Chain Management (Walmart Canada), Freightliner Trucks | Daimler and BMW Manufacturing. Joel started his career as a process and technology consultant at Ernst & Young (now Cap Gemini) and also led the commercialization of a 3D software tools company, which was acquired by Autodesk. Never miss one of our best episodes by subscribing to the newsletter. Joel’s Challenge; At work, have a running or walking meeting. Connect with Joel Linkedin Twitter Connect with IAM Robotics Twitter Website If you liked this interview, check out episode 367 with Aaron Morris where we discuss computer vision, geospatial data, and how a technologist can learn enterprise sales. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
Tammy Thompson on Imposter Syndrome, Poverty, and Overcoming the Odds at the Going Deep Summit 2019
You can get your tickets to Going Deep Summit 3.0 here; https://www.eventbrite.com/e/going-deep-summit-30-tickets-60834779463
"How to Quit your Job" Joe Vennare at the Going Deep Summit
Joe Vennare was the 2nd keynote at the 2019 Going Deep Summit. He shared his story of transitioning from history teacher to serial entrepreneur. It's advice anyone can use. I'm so glad he shared his message at the Summit. We could not have put it on without two of our sponsors. Covalent https://www.wearecovalent.com/ TreeCup https://www.buyateaplantatree.com/
Allen Gannett at the Going Deep Summit 2.0
Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives. Allen is the founder of TrackMaven and a bestselling author. Here are videos from the Going Deep Summit on YouTube https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ
376 Influencer Marketing Origins w/ Cooper Munroe
Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders. Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world. She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements. Never miss one of our best episodes by subscribing to the newsletter. Cooper’s Challenge; Go and visit a new neighborhood in your city. Mentioned Bowling Alone Connect with Cooper Instagram Twitter cooper@motherhood.com Connect with The Motherhood Instagram Twitter Website If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend. You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
375 Resettling Refugees, Making an Impact, and Launching a Nonprofit w/ Sloane Davidson
Being a refugee in a new country can be scary, confusing, and lonely. While there are agencies in the US that help refugees with resettlement during the first 3 months, resource constraints leave them unable to assist past that point. Sloane Davidson created Hello Neighbor to help connect refugees with friends and mentors in their community who can be a sustainable support system. The families Hello Neighbor supports all have kids under 18 in the home. Mentors range from young professionals to families and seniors, making Hello Neighbor a family-focused volunteer opportunity. In this interview, Aaron and Sloane discuss common things refugees need help with, how her organization has grown so quickly, and why she was inspired to start this organization. Never miss one of our best episodes by subscribing to the newsletter. Sloane’s Challenge; Find one way to feel uncomfortable. Connect with Sloane Twitter Instagram Linkedin Connect with Hello Neighbor Facebook Instagram Website If you liked this interview, check out episode 317 with Tammy Thompson where we discuss poverty, homelessness, and the importance of social cohesion. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
374 Envisioning the Future of College w/ RMU President Dr. Chris Howard
Dr. Christopher Howard is the eighth president of Robert Morris University. A university with more than 80 undergraduate and graduate degree programs , more than 5,000 students, and a 100 year history. In this conversation, Chris and Aaron discuss the future of college, timeless leadership lessons, and Dr. Howard’s background. Dr. Howard is a distinguished graduate of the U.S. Air Force Academy, a Rhodes Scholar, and a graduate of both the University of Oxford & the Harvard Business School. He also offers an excellent challenge at the end of the conversation. Resources Mentioned What Happens Now? by John Hillen RMU 100 Never miss one of our best episodes by subscribing to the newsletter. Chris’s Challenge; Don’t become Glib. Connect with Chris Twitter Website If you liked this interview, check out episode 361 with Jason Wolfe where we discuss leadership, entrepreneurship, and how to build a great team. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
373 Zillow’s Top Real Estate Agent in Pennsylvania, Brian Teyssier
What does it take to become the top referred real estate agent on Zillow? A lot of reviews and hustle. Brian Teyssier shared his perspective on the industry during a riveting 30-minute conversation at his home in Mount Washington. Brian has worked with some of the top real estate coaches in the business and has some seriously impressive stats. He's surpassed $19 million in volume in both 2017 & 2018. He's accrued 333 reviews on Zillow. As Brian battles to the top of the luxury home market, he runs a lean and digital practice. You’ll be blown away at his story of selling a house for more than $500,000 without ever meeting the owner in person. In this conversation, Aaron and Brian also discuss how he got started flipping houses, how he goes above and beyond with his open houses, and where the industry is headed. Never miss one of our best episodes by subscribing to the newsletter. Brian’s Challenge; Push yourself out of your comfort zone. Connect with Brian Facebook Instagram Linkedin Youtube Twitter Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay