The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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387 Journalism & New Media w/ Matt Stroud, founder of Postindustrial Media
Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest. He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh. Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek. In this conversation, Matt & Aaron discuss new media, recruiting team members, and Matt’s reporting on policing technologies. Never miss one of our best episodes by subscribing to the newsletter. Matt’s Challenge; Ignore political campaign polls and pay attention to where government dollars are spent. Connect with Matt Linkedin Twitter Website Matt’s Book Thin Blue Lie: The Failure of High-Tech Policing by Matt Stroud If you liked this interview, check out our interview with Todd Bishop about running a bootstrapped media business, our interview with Chance Humphrey about Instagram and photography, and our interview with Jon Shanahan about building a men’s fashion YouTube channel. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
386 Men’s Fashion Reviews, YouTube, and Building a Brand w/ Jon Shanahan
In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture. Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier. He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear. In this conversation, you’ll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through. Never miss one of our best episodes by subscribing to the newsletter. Jon’s Challenge; Throw out the clothes in your wardrobe that you’re not excited about. Tailor the clothes that don’t fit just right. Connect with Jon Instagram Website The Kavalier on Youtube Jon’s 2nd channel If you liked this interview, check out episode 318 with Brad Driscoll where we discuss building a following on Twitch, starting an SEO business, and the value of persistence. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
385 Revolutionary Bras w/ Sophia Berman
For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way. She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women. In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback. Never miss one of our best episodes by subscribing to the newsletter. Sophia’s Challenge; Allocate some time every single day to learning something new. Connect with Sophia Linkedin Instagram Facebook Website If you liked this interview, check out episode 36 with Sophia where we discussed her Kickstarter campaign and her vision for the company. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
384 Hannah + Aaron Reflect on 16 Months of Piper Creative
We had a guest no-call/no-show. No fun. HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is. Hope you have a lovely day.
383 How to Get Ahead in Your Career w/ Zak Slayback
Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead. It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch. Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund. He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New York Examiner, the Pittsburgh Post-Gazette, the Christian Science Monitor, the Foundation for Economic Education, among others. Never miss one of our best episodes by subscribing to the newsletter. Connect with Zak Facebook Twitter Linkedin Website If you liked this interview, check out episode 241 with Michael Gibson where we talk about the vision behind 1517 Fund and episode 226 with Ed Latimore where we discuss his writing, boxing, and pathway into running an online business. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
382 Master Vodka Distiller Barry Young
Barry Young used to be a pharmacist. Now he makes vodka and rum. In this interview, you’ll hear how Barry transitioned out of corporate life, what makes some vodka better than others, and why he’s so passionate. Barry’s company, Pennsylvania Pure Distilleries, is based in Glenshaw and has been around for about 10 years. Boyd & Blair Potato Vodka was awarded the Chairman’s Trophy from the Ultimate Spirits Challenge - the beverage industry's most coveted award. Never miss one of our best episodes by subscribing to the newsletter. Barry’s Challenge; Buy a stranger a drink the next time you’re out. Connect with Barry Boyd & Blair Vodka Instagram BLY Silver Rum Instagram Website If you liked this interview, check out episode 232 with Christian Simmons where we discuss disrupting state liquor stores, Christian’s humble beginning in sales, and how to run a great retail location. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
381 Life as a Fortune 500 CIO w/ Kurt Schnieders
Kurt Schnieders has served as CIO of DICK’S Sporting Goods, L Brands and ING Latin America and worked internationally in corporate America for 35 years. As a steward of digital revolution in large organizations, he has overseen the creation and launch of websites taking in over 1 billion dollars in annual sales. Throughout his career, he has provided executive leadership, business strategy and technology solution delivery across multi-cultural landscapes, working in Dubai, India, Australia, Brazil, Argentina and Amsterdam. In this conversation, Aaron and Kurt discuss a career in IT, how drastically things have changed, and what the future might hold. Never miss one of our best episodes by subscribing to the newsletter. Kurt’s Challenge; Read something different. Connect with Kurt Linkedin kurt@dickersoncreative.com If you liked this interview, check out episode 340 with Craig Markovitz where we discuss building a business valued over $250M, university technology transfer, and hard truths about entrepreneurship. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
380 How to Run a Lobbying Firm w/ Joe Kuklis
Ever wonder how bills get passed and how policy gets changed? While elected officials and public servants hold a lot of power, lobbying firms like Wellington Strategies influence the government, too. Joe Kuklis, the founder and president of Wellington Strategies, came on the podcast to talk about how his business works and the challenges of building a lobbying firm. Joe focuses on helping small-to-medium-sized businesses to navigate the government marketplace in Washington and state capitols. Never miss one of our best episodes by subscribing to the newsletter. Joe’s Challenge; Look at how federal, state, and local government affects your business and adjust your plan accordingly. Connect with Joe Linkedin Twitter Website If you liked this interview, check out episode 314 with John Dick where we discuss the next generation of polling, recruiting a team, and how to be empathetic to people with different political viewpoints. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies. Our clients become better storytellers. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Sign up for one of Piper’s weekly newsletters. We curate links to Expand your Mind, Fill your Heart, and Grow your Tribe. Follow Piper as we grow YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
379 Custom Cookies & Raising Prices w/ Jasmine Cho
Yummyholic is a custom cookie & cupcake bakery with distinct, made-to-order designs. Jasmine Cho, the founder, came on Going Deep to discuss her business and how baking can be more creative and therapeutic. She’s learned a lot through launching Yummyholic and you can learn from someone who’s been in the trenches. Jasmine is currently working to pioneer research-based bake therapy by exploring baking as a form of art therapy. Never miss one of our best episodes by subscribing to the newsletter. Jasmine’s Challenge; Find the thing you are both good at and enjoy doing. Connect with Jasmine Instagram Twitter Linkedin Facebook Website If you liked this interview, check out episode 67 with Kit Mueller where we discuss Unstuck, supporting entrepreneurial communities, and his career. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
378 VaynerMedia’s Chief Heart Officer Claude Silver
For the last few decades, “Human Resources” was responsible for getting the most out of workers. This meant optimizing for health plans, salaries, and interpersonal conflict. Claude Silver believes there’s another way. She leads with her heart and emotional optimism. She owns the onboarding, recruitment, retention, and graduation of all the people that come through VaynerMedia. She calls upon 20 years of guiding client relationships, global brand strategies, operations, and management at numerous Fortune 50 companies to lead and inspire. In this conversation, Aaron and Claude discuss the day-to-day of her job, the design of her office, and how Vayner onboards new hires. Never miss one of our best episodes by subscribing to the newsletter. Claude’s Challenge; Affirm someone verbally. Give them the gift of your attention. Connect with Claude Linkedin Instagram Twitter Claude's Podcast If you liked this interview, check out episode 235 with Kim Scott where we discuss Radical Candor, effective leadership, and stories from Apple & Google. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
377 Robots, Fundraising, and Company Culture w/ Joel Reed
IAM Robotics named a new CEO in August 2018 and closed a $20M Series A that November. How have they managed so much upheaval? I decided to find out directly from Joel Reed Joel is the CEO of IAM Robotics and calls upon 20 years of experience in strategic planning and business development to lead the company’s commercialization of its innovative products. We discuss the fundraising process, how Joel came to join IAM Robotics, and how he recruits technical talent. Joel previously worked to introduce the first commercially available autonomous mobile robots as a new class of manufacturing and warehouse AGVs to 3PL providers, integrators and clients such as GENCO, Supply Chain Management (Walmart Canada), Freightliner Trucks | Daimler and BMW Manufacturing. Joel started his career as a process and technology consultant at Ernst & Young (now Cap Gemini) and also led the commercialization of a 3D software tools company, which was acquired by Autodesk. Never miss one of our best episodes by subscribing to the newsletter. Joel’s Challenge; At work, have a running or walking meeting. Connect with Joel Linkedin Twitter Connect with IAM Robotics Twitter Website If you liked this interview, check out episode 367 with Aaron Morris where we discuss computer vision, geospatial data, and how a technologist can learn enterprise sales. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
Tammy Thompson on Imposter Syndrome, Poverty, and Overcoming the Odds at the Going Deep Summit 2019
You can get your tickets to Going Deep Summit 3.0 here; https://www.eventbrite.com/e/going-deep-summit-30-tickets-60834779463
"How to Quit your Job" Joe Vennare at the Going Deep Summit
Joe Vennare was the 2nd keynote at the 2019 Going Deep Summit. He shared his story of transitioning from history teacher to serial entrepreneur. It's advice anyone can use. I'm so glad he shared his message at the Summit. We could not have put it on without two of our sponsors. Covalent https://www.wearecovalent.com/ TreeCup https://www.buyateaplantatree.com/
Allen Gannett at the Going Deep Summit 2.0
Allen Gannett, the author of The Creative Curve, spoke at the 2019 Going Deep Summit about how to make moments of "creative genius" less random and more intentional. Most people want to know how to be more creative. Allen explains that thoughtful consumption is a key unlock for aspiring creatives. Allen is the founder of TrackMaven and a bestselling author. Here are videos from the Going Deep Summit on YouTube https://www.youtube.com/playlist?list=PL8REcAy3zwEArtRTmEufaQHo4UQ1bjdrZ
376 Influencer Marketing Origins w/ Cooper Munroe
Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders. Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world. She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements. Never miss one of our best episodes by subscribing to the newsletter. Cooper’s Challenge; Go and visit a new neighborhood in your city. Mentioned Bowling Alone Connect with Cooper Instagram Twitter cooper@motherhood.com Connect with The Motherhood Instagram Twitter Website If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend. You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay