The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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372 Tori Meglio + Aaron discuss Linkedin in 2019
Piper Creative Director of Operations Tori Meglio joins me on the podcast to discuss how Linkedin has transformed our business in the last year. Here's our new podcast. https://itunes.apple.com/us/podcast/the-piper-podcast/id1454137800?mt=2
371 Building a Pizza Empire w/ Nick Bogacz
Restaurants are a brutal business. It’s worth studying those that succeed. Nick Bogacz is the Founder of Caliente Pizza & Draft House. He opened his first location in fall of 2012 and has grown quickly to open four more locations. Prior to that, he spent over a decade in the industry, starting as a delivery driver in 1996. He went on to lead sales at multiple corporate pizza chains and learn the pizza business inside and out. His company now employs more than 185 people and has been recognized at the World Championships at the Las Vegas Pizza Expo. In this conversation, Aaron and Nick discuss how Nick earned his education in the pizza business, why Caliente also serves numerous craft beers, and the critical importance of experience. Never miss one of our best episodes by subscribing to the newsletter. Nick’s Challenge; Make a pizza in your home. Connect with Nick Facebook Twitter Instagram thepizzaequation.com pizzadrafthouse@gmail.com If you liked this interview, check out episode 365 with Jordan Robarge where we discuss buying a diner, employing marginalized communities, and starting a food truck. Books Mentioned Guerilla Marketing by Jay Levinson Think and Grow Rich by Napoleon Hill The Pizza Bible by Tony Gemignani Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
370 Establishing Company Culture at a Electronic Manufacturer w/ Teresa Huber
Teresa Huber is the CEO of Intervala, a full-service manufacturer that produces customized electronic and electromechanical solutions for the industrial, medical, and transportation sectors. She has led Intervala since it’s inception in January 2016 and is responsible for leading the company’s strategic direction and long-term growth. Teresa was named 2018 CEO of the Year by the Pittsburgh Technology Council. Teresa previously served as chief executive officer for TMG Electronics and chief operating officer of Pinnacle Electronics. In this conversation, Aaron and Teresa discuss how to establish a healthy company culture, where Teresa went to raise funding for Intervala, and why thinking long-term is a strategic advantage. Never miss one of our best episodes by subscribing to the newsletter. Teresa’s Challenge; Don’t accept the status quo. Connect with Teresa Linkedin Website If you liked this interview, check out episode 131 with Larry Gioia where we discuss how to end transactional networking and start connecting. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
369 Using Instagram DMs and Tech to Put Power Back in the Hands of Music Artists w/ Nick Merich
Nick Merich has been an entrepreneur for a while. As a kid, he’s ring doorbells and ask to mow lawns for money. Today, he DMs the world’s biggest music artist to educate them about his service, Songlink. Songlink empowers musicians to share their music more efficiently with platform-agnostic links. In this discussion, Aaron and Nick talk about the disintermediation of the music industry, how Nick DMs dozens of artists every day, and why they’ve stayed bootstrapped. Never miss one of our best episodes by subscribing to the newsletter. Nick’s Challenge; Meditate Everyday. Connect with Nick Instagram Linkedin Song Link Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
368 Understanding the Transportation Revolution w/ Courtney Ehrlichman
Courtney Ehrlichman is an expert in mobility and specializes in advising economic development organizations, startup founders, venture capitalists, and government agencies. Her job requires fluency in new modalities of mobility, connected/autonomous vehicles, artificial intelligence, and smart city applications. Her background is extensive. She designed and implemented Carnegie Mellon University’s Smart Mobility Challenge in Southwestern PA, matching identified mobility needs of local municipalities with researchers and technologists. We talk about the wide range of considerations leaders and innovators need to take to steward a better future for all. Courtney’s Challenge; Think about how much real estate is occupied by concrete & asphalt and how to re-use it. Connect with Courtney Linkedin Twitter Website Book Autonomy by Lawrence D Burns The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro We’ve interviewed a number of the most influential transportations entrepreneurs and innovators Bryan Salesky - Argo Ai Mark DeSantis - RoadBotics Griffin Schultz - Rapid Flow Technologies Ryan Green - Gridwise Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
367 Computer Vision, Startup Acquisitions, and Learning to Sell w/ Aaron Morris
Aaron Morris is a roboticist and computer vision expert working on his third startup. After earning a PHD from Carnegie Mellon University, Aaron has spent his career in the world of autonomous robots, mapping, perception, computer vision, planning systems and machine learning. His career has placed him in companies at varying sizes and stages where he has launched products, raised venture investment, and built products. His second startup, AllPoint Systems was acquired by Autodesk, which led to Aaron leading the Autodesk Reality Solutions product division. Now, his company, Allvision, is arming companies and institutions with insights and intelligence through detailed 3D digital representations of the physical world. Never miss one of our best episodes by subscribing to the newsletter. Aaron’s Challenge; Take a different mode of transit on a familiar route. Recognize how difference these experiences can be. Connect with Aaron Linkedin Website If you liked this interview, check out three previous interviews we’ve done in the mobility & transportation space with Roadbotics founder Mark Desantis, Rapid Flow Technologies CEO Griffin Schultz, and LaneSpotter founder Lynsie Campbell. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
366 Custom Suits, Betting on Yourself, and Dealing with Adversity w/ David Alan
How do you go from selling medical equipment to running a high-end clothing company? Ask David Alan. David Alan Clothing company produces custom clothing, but it has been a long and arduous process to figure out this industry. In this interview, David graciously shares his experiences finding manufacturers in China, keeping celebrity clients happy, and outworking the competition. David taught himself to sew from YouTube and sunk his life savings into making his company a reality. This degree of self-belief and diligence is exceptionally rare. Our conversation spilled over into our time after the mics went off. There will surely be a round two. Never miss one of our best episodes by subscribing to the newsletter. David’s Challenge; Recognize that there will always be disruption. Focus on your ability to deliver in spite of that disruption. Connect with David Linkedin Instagram Website If you liked this interview, check out episode 349 with Bri Conley where we discuss running a boutique, how to stay on top of fashion trends, and the importance of Instagram for a clothing company. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram
365 Chili, Diners, and Cold Calls w/ Jordan Robarge
There are plenty of people that think they have a good chili recipe. Very few bet their careers on it. That’s what first caught our eye about Jordan Robarge. After working in the startup world as a Venture for America fellow, Jordan started a food truck business called Revival Chili. He found success quickly and was profitable within three months. Revival Chili’s business is simple: Sell delicious chili products to the people of Pittsburgh in a tiny house style food truck. What makes it different, is Revival’s focus on creating jobs for unemployed ex-offenders, a disadvantaged group often overlooked in U.S. Cities. After proving his business chops, Jordan doubled down and bought a diner. The goal is to put even more people to work. In this conversation, Aaron and Jordan discuss how he cold-called his way to early success, how you can buy a business for less than $100,000, and what the Revival brand represents. Jordan’s food truck, Revival Chili, will be a lunch option at the 2019 Going Deep Summit. Jordan’s Challenge; Go out and connect with 5 people from different background. Have a tangible take away from each conversation. Connect with Jordan Linkedin Revival Chili Facebook Nancy’s Revival Facebook If you liked this interview, check out episode 157 with Andrew Yang where we discuss the start of Venture for America, why more people need to work at startups, and how other cities will benefit from this focus. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
364 Journalism and Sustainable New Media w/ Tracy Certo
It takes guts, vision, and intelligence to see where things are going before everyone else and act upon it. Tracy Certo is the founder and publisher of NEXTpittsburgh, an online magazine about the people advancing Pittsburgh and the cool and innovative things happening in the region. Tracy previously started the first online publication in Pittsburgh as editor and then publisher 11 years ago and left to launch NEXT in 2014. In this conversation, Aaron and Tracy discuss how Tracy has grown as a business person, how she prepared the launch NEXT, and how her team finds their stories. Never miss one of our best episodes by subscribing to the newsletter. Tracy’s Challenge; Diversify where you get your information. Connect with Tracy Facebook Twitter Instagram Linkedin Website If you liked this interview, check out our enormous catalog of interviews with Pittsburgh’s biggest influencers, top entrepreneurs, and largest power brokers. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
363 A/B Testing Everything at a DTC Makeup Startup w/ Rachel Reid
Rachel Reid founded her cosmetics company, Subtl Beauty, to better serve women on the go. Her line of makeup products comes in compact, customizable stacks that can be easily thrown into a purse or bag. Rachel first realized this need when she was consulting during the summer of 2016. Since she wasn’t even spending 2 nights a week in her own home, she needed a beauty solution that traveled well and could fit in a small clutch. Now, she is challenging the status quo of lazy, bulky cosmetic design. In this conversation, Rachel shares how she does extensive A/B testing to get the most out of her ads, why she studies companies like Stitch Fix, and the goals she is pursuing. Never miss one of our best episodes by subscribing to the newsletter. Rachel’s Challenge; Start your day with consuming good information. Resources Daily Carnage Shopify Blog Adweek Newsletter Marketing School Connect with Rachel Linkedin Facebook Instagram Website Rachel’s Instagram If you liked this interview, check out episode 352 with Kate Zarvis where we discuss running a nail salon, how to retain talent, and how to create a space where clients can relax. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
362 What Do You Do After 4 Successful Tech Startups? w/ Jason Wolfe
You gotta check out part One before listening to this one. In Part Two, Jason discusses his current companies, how he invested in Glen Meakam's company (Forever.com), and how he thinks about giving back to others. Never miss one of our best episodes by subscribing to the newsletter. Jason’s Challenge; Give more. Be Kind. Pull someone else up. Connect with Jason Linkedin Website jason@wolfe.com If you liked this interview, check out episode 263 with Audrey Russo where we discuss what the Pittsburgh Tech Council does, how Audrey progressed through her career, and some recommended reading. Also, check out Going Deep Summit 2.0 speaker Gisele Fetterman.
361 Don’t Marry Your Business, Commit to Your People w/ Jason Wolfe
Jason Wolfe is an entrepreneur through and through. After growing up in the Milton Hershey School, an orphanage founded by Milton Hershey, Jason found himself living out of his car. He taught himself how to code by using books at the local library and CompUSA's 'Building the Perfect Web'. This led to building the first coupon website and launching his first internet business. From 1995 to 2000, Jason built the business, raising $500k in VC from Jupiter Media and garnering >$1 million in annual sales and 20 million page views per month. MyCoupons.com sold for roughly $23 million in 2000, shortly before the DotCom bubble burst. Jason rolled over his proceeds into successive wins with his companies Direct Response Technologies (acquired by Digital River for $22 million), Jambo Media (for $15 million) and Giftcards.com (by Blackhawk Network for $120 million). Never miss one of our best episodes by subscribing to the newsletter. Connect with Jason Linkedin Website jason@wolfe.com
360 Transforming Lives & Teaching Tech w/ Anthony Hughes
Anthony Hughes is the CEO and founder of Tech Elevator, a coding bootcamp programs with physical locations across the Midwest. His work is oriented around supporting people in rapidly acquiring technology skills so they can have more meaningful careers. Anthony previously worked for JumpStart, an economic development organization focused on startups in Northeast Ohio. At JumpStart, he founded the Entrepreneurial Mentoring Program, which matched successful entrepreneurs and executives with budding technology entrepreneurs in mentoring relationships. In this conversation, Anthony and Aaron discuss how the program works, how Anthony came to the Midwest from England, and why the work is so fulfilling. Never miss one of our best episodes by subscribing to the newsletter. Anthony’s Challenge; Broaden your perspective on hiring tech talent. You don’t need a degree to be a valuable contributor. Connect with Anthony Facebook Twitter Instagram Website If you liked this interview, check out episode 314 with John Dick, 265 with Kelauni Cook, and other interviews with Pittsburgh power brokers. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
359 Esports, Pittsburgh, and the Future w/ Rob Lee
Pittsburgh is a sports town. But, is the city ready to rally for gaming? Rob Lee thinks so. He co-founded the Pittsburgh Knights to compete in esports competitions like PUBG, Fortnite, and Super Smash Bros. He also recently inked a partnership with the Pittsburgh Steelers. Their core mission is to take the best practices from traditional sports and apply them to esports. Pittsburgh is the City of Champions; it has a long history of strong sports franchises and passionate fans. Can they continue the legacy? In this conversation, Aaron & Rob discuss how that might happen. Never miss one of our best episodes by subscribing to the newsletter. Rob’s Challenge; Try watching an esports event. Connect with Rob Instagram Twitter LinkedIn Website If you liked this interview, check out episode 344 with Griffin Schultz where we discuss smart sensors, fixing traffic with tech, and selling to city governments. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
358 The Education of an Executive Chef w/ Jamilka Borges
I sat down with Jamilka Borges for 45 minutes on a cold December morning to find out. She’s run kitchens at a number of Pittsburgh’s finest restaurants and surely has some stories to tell from each experience. Jamilka is currently the Executive Chef at Independent Brewing Company & Hidden Harbor, which is part of the S+P Restaurant Group. Prior to joining IBC & Hidden Harbor, she served as Executive Chef at Pittsburgh’s Spoon, the Livermore and Bar Marco. She has an expertise in French, Italian and Latin cuisine and her commitment to a unique “farm to table” dining experience led Bar Marco to be nominated for Best New Restaurant 2013 by Bon Appetit. In addition to pursuing her own professional heights, she also makes a concerted effort to give back to her community. She works with 412 Food Rescue, a non-profit organization that is looking to eliminate hunger while reducing food waste. Never miss one of our best episodes by subscribing to the newsletter. Jamilka’s Challenge; Help fight hunger with a local charity. Connect with Jamilka Facebook Instagram Twitter Website If you liked this interview, check out our episodes with star chef Kevin Sousa and Big Burrito Group executive chef Bill Fuller. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay