Conversations with the hackers, leaders, and innovators of the software world. Hosts Adam Stacoviak and Jerod Santo face their imposter syndrome so you don’t have to. Expect in-depth interviews with the best and brightest in software engineering, open source, and leadership. This is a polyglot podcast. All programming languages, platforms, and communities are welcome. Open source moves fast. Keep up.
Selling SDKs in the era of many Claudes (Interview)
Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he’s built selling SDKs that help others build very good whiteboards (and more) with tldraw’s high-performance web canvas.
Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more.
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- Augment Code – Adam loves “Auggie” – Augment Code’s CLI that brings Augment’s context engine and powerful AI reasoning anywhere your code goes. From building alongside you in the terminal to any part of your development workflow.
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Featuring:
- Steve Ruiz – Website, LinkedIn, X
- Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
- Jerod Santo – Website, GitHub, LinkedIn, Mastodon, X
Show Notes:
- tldraw.com
- tldraw.dev
- Remarkable: the paper tablets for focused work
- Agent starter kit • tldraw docs
- tldraw fairies
Something missing or broken? PRs welcome!