Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
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Episode 207: 194 FS Building an Audience
02:52 - What do I do with an audience? Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk 09:15 - Growing Your Audience and Keeping Them There SumoMe 17:03 - How do you get the traffic? Podcasts Webinars “Planet Aggregators” Planet Python Planet PostgreSQL Borrowing Audiences; Guest Posting 25:19 - Churn SurveyMonkey 32:33 - How do you monetize the audience? Alignment Mandarin Weekly Facebook Advertising FFmpeg RubyFlow Reddit Hacker News 51:33 - Email Courses 55:11 - Changing a Lead Magnet Drip Picks Practice Makes Regexp (Reuven) The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life by Ken McCarthy (Philip) Drip (Chuck) SumoMe (Chuck) Freelance Remote Conf (Chuck) All Remote Conferences (Chuck)
Episode 206: 193 FS Creating New Value for Clients
02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weiss creditcardjs.com 19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt Elster Micronar.com Heartbleed Nick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMe Thrive Leads Picks LeadPages (Philip) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip) Catan Universe (Reuven) Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan) Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan) Coaching Call with Jonathan Stark (Jonathan) SumoMe (Chuck) The DevChat.tv Blog (Chuck) The Freelancers’ Show Mailing List (Chuck)
Episode 205: 192 FS Finding and Vetting Clients with Ryan Waggoner
02:42 - Ryan Waggoner Introduction Twitter Facebook Blog Lead Curation: LetsMakeApps 04:30 - Getting Over the Hump Goal Setting Productivity Habits 06:05 - Preparations for Freelancing 07:33 - Job Security 10:08 - Pricing 12:31 - Working with Startups 15:35 - Low Lifetime Value Million Dollar Consulting by Alan Weiss 18:15 - Equity For Payment 19:27 - Vetting Process 21:16 - “Hustling” Craigslist 30:04 - Filtering Criteria 32:58 - Cognitive Load 34:54 - Project Billing Trust and Communication For our listeners: please visit letsmakeapps.io/fs/ to get PDF guide: "Lessons Learned from My First Million Dollars from Freelance” 50% discount on paid plans for LetsMakeApps.io when they launch (worth $294) Picks Sony MDRMA900 Over-the-Head Headphones (Philip) Million Dollar Consulting by Alan Weiss (Ryan) Solo Retreats (Ryan) Pick Four Notebooks (Ryan) Working Podcast (Reuven)
Episode 204: 191 FS Establishing Trust with Your Clients
02:48 - What is trust and why do we care about it? 06:21 - Establishing Trust with New Clients Asynchronous Interactions and Synchronous Interactions 18:20 - Maintaining Trust with New Clients (Engagement) 25:58 - Establishing Trust Remotely and Physically Small Talk 38:59 - Measuring Trust 42:56 - Big Takeaways Picks Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl (Philip) The Trusted Advisor by David H. Maister (Jonathan) Trust Fractures: How Hourly Billing Hurts Software Projects (Jonathan) How to Prevent Scope Creep (Jonathan) The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers by Tom Standage (Reuven) Mr. Lincoln's T-Mails: How Abraham Lincoln Used the Telegraph to Win the Civil War Paperback by Tom Wheeler (Reuven)
Episode 203: 190 FS Accounting and Taxes with Trevor McKendrick
02:42 - Trevor McKendrick Introduction Twitter Blog 03:41 - Why do we have to care about taxes and accounting? 04:48 - Quarterly Estimated Tax Payments 07:05 - Deductions 08:48 - Forms W9 1099 10:55 - Recordkeeping 12:45 - Freelancer Income vs Salaried Income 17:19 - Auditing 25:27 - Doubling Your Income and Taxes 29:27 - Deductions (Cont’d) Home Office Deduction 31:14 - Avoiding Self-Employment Tax with an S-Corp 33:16 - Categorizing Expenses 35:17 - Costly Mistakes 1099-K 39:27 - Product Revenue 41:32 - Finding a Good Accountant Picks AppSumo (Trevor) nathanbarry.com (Trevor) Accounting For Entrepreneurs and Freelancers Course (Trevor) Pu Erh Tuo Cha Tea Cakes w/Rose (Philip) Safari Books Online (Reuven)
Episode 202: 189 FS Clients From Hell with Bryce Bladon
02:40 - Bryce Bladon Introduction Twitter Blog Hell To Pay: Everything a Freelancer Needs to Know About Earning Good Money 03:07 - Clients From Hell 04:27 - Favorite Stories 08:16 - Client Patterns and Red Flags 18:50 - Qualifying Clients Expectations Project Communication 26:26 - Billing and Estimates Value-based Pricing The Freelancers' Show Episode #04: Fixed Bids vs Hourly Work Getting Started 55:35 - Scope 57:43 - Firing a Client From Hell Picks Being on time (Philip) Instant Pot IP-DUO60 7-in-1 Programmable Pressure Cooker (Philip) Dropshare (Philip) Mike Monteiro: Keynote from Interaction Design Association (Jonathan) 27b/6 (Jonathan) Pat Flynn: How to Write a Book - The Secret to a Super Fast First Draft - SPI TV Ep. 1 (Chuck) Freelance Remote Conf (Chuck) Ruby Remote Conf (Chuck) iOS Remote Conf (Chuck) David McRaney: Anchoring Effect (Bryce) Dan Ariely: Are we in control of our own decisions? (Bryce) Soylent (Bryce)
Episode 201: 188 FS Public Speaking
Freelance Remote Conf will run from February 24th-26th. Get your ticket today! 03:04 - Panelist Experience with Public Speaking 04:35 - How do you get picked to speak at a conference? 09:19 - Why should I bother with public speaking? The Consulting Pipeline Podcast: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus? 16:35 - People Want Your Slides / Calls to Action SMS Opt-in 23:19 - How do you hold the attention of a group of people? How do you know you’ve got what it takes? 28:13 - What do conference organizers look for in a speaker? 33:09 - What kinds of things do you want to avoid if you’re giving a talk? 37:21 - Preparation: aka Know Your Stuff 52:50 - Know Your Audience 59:06 - What to Wear Picks Michael Port's Steal The Show Podcast (Jonathan) Chris Anderson: How to Give a Killer Presentation (Jonathan) Spectacle (Philip) HP Instant Ink (Philip) Philip Morgan: A Minimum Viable Funnel (MVF) (Philip) Freelance Remote Conf (Chuck) Toastmasters (Chuck)
Episode 200: 187 FS Starting From Scratch as a Freelancer
Go check out Freelance Remote Conf! Freelancers’ Show GitHub Repository: github.com/devchattv/freelancerstopics 02:48 - Luca’s question 05:40 - The Right Things To Do in the Right Order: Work on your mindset Interview potential clients (Identify the expensive problem) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez Build a lead magnet and build social proof Build a landing page for your lead magnet Build a month’s worth of articles; set up an email list Start teaching. Go on forums and point to your lead magnet. 08:34 - Timeframe 13:17 - Do you need a blog? 14:21 - Social Media Presence (Earn Traffic and Attention) 16:47 - Starting a Business While Still Working at Another Job 22:53 - Impostor Syndrome Social Learning Theory 34:46 - Citing No Past Experience SoHelpful Beta Clients 37:48 - Webinars and Micronars 45:09 - Your Mailing List Picks Jessica Jones (Reuven) SoHelpful (Philip) Brennan Dunn: How To Start a Freelancing Business That Won't Fail (Philip) The Tim Ferriss Experiment: Derek Sivers Reloaded – On Success Habits and Billionaires with Perfect Abs (Jonathan) 8 Tips For Software Developers Starting Their Own Business (Jonathan) Veronica Mars (Jonathan) CES (Chuck) Las Vegas (Chuck)
Episode 199: 186 FS Why the Advice for You’re Getting About Content Marketing is Probably Wrong for Your Business
04:27 - The Skyscraper Technique BuzzSumo 11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques Giving A Talk (In person = best) Podcast Guesting Talking at Local Meetups Webinars 30:28 - Introverts and Freelancing and Nurturing Your Clients 35:47 - When You’re Intimidated by Speaking Jonathan Stark: Public Speaking Tips For Consultants 40:12 - Is there a way to skip content marketing? What is considered content marketing? 49:30 - First Steps to Content Marketing Picks Todo.txt (Philip) The Everyday Messenger by Peak Design (Jonathan) Jonathan Stark: Public Speaking Tips For Consultants (Jonathan) Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)
Episode 198: 185 FS Corporate Training
Check out Freelance Remote Conf! 03:25 - Getting Into the Corporate Training Gig Arena 13:31 - Where do I get my content? 18:17 - Marketing Your Courses Webinars Dabbling vs Taking the Plunge 27:52 - Going Solo vs Joining a Training Company 36:40 - Remote Training vs In-person 41:21 - Preparation; Composing New Material 47:33 - Surveys 53:22 - Charging for Training Per Day Per Person 58:12 - Trainee Preparation 01:03:30 - Don’t just educate: Entertain Check out React Native Radio Contribute to the show in The Freelancers’ Show GitHub repository! For more information on this topic, go to lerner.co.il/coaching. Picks Frontend Masters Courses (Jonathan) Reuven's Webinar about technical training: Pedagogy, logistics, and business (Reuven) Planet Money Episode #672: Bagging a Birkin (Reuven) Fathead (Chuck)
Episode 197: 184 FS Goals and Productivity
Check out Freelance Remote Conf! It will run from Wednesday February 24th thru Friday, February 26th. Early Bird tickets are available until January 24th. 03:10 - Goal Setting and Planning “Where do I want to be in five years?” “Where do I want to be next year?” “Where do I want to be in 90 days?” 11:18 - Managing Execution; Prioritization Getting Things Done by David Allen Calendly 26:52 - Mastermind Groups 30:35 - Email SaneBox Slack Autoresponders TextExpander 48:39 - Bookkeeping 50:32 - S.M.A.R.T. Goals Picks Hot Pot (Reuven) INBOX PAUSE (Jonathan) Calendly (Jonathan) BusyCal (Chuck) Basecamp (Chuck) Star Wars (Chuck) Freelance Remote Conf (Chuck)
Episode 196: 183 FS Code My Views with Nate McGuire and Connor Hood
Check out Freelance Remote Conf! The schedule is coming together quite nicely! 02:47 - Connor Hood Introduction Twitter GitHub Blog 03:33 - Nate McGuire Introduction Twitter GitHub Blog 04:00 - Code My Views 07:17 - Commoditization Pressure 09:40 - Fees & Differentiation Between Agencies 13:34 - Why should someone work something like Code My Views? 19:20 - Dealing with Scope Creep 22:56 - Pricing 24:12 - Content 25:08 - When Clients Insist on Particular Stacks/Expanding Stacks & Focusus 28:46 - Updating Skills 30:15 - The Evolution of Design 32:50 - Getting Agencies as Clients 34:31 - Is the idea of a solo freelancer approaching an agency a dying concept? 37:53 - Who should not come to Code My Views? 39:03 - Estimates in One Hour 41:51 - Hiring Picks Force Block: the Star Wars spoiler blocker (Jonathan) Flu Shots (Jonathan) The Ridge Wallet (Philip) Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald (Philip) KIWI Brand deba Style Flexible Stainless Steel Knives (Philip) Laracasts (Connor) Browsersync (Connor) SalesLoft (Nate) Sendbloom (Nate) Let's Encrypt (Reuven)
Episode 195: 182 FS Structuring Your Business with Pete Keen
02:49 - Pete Keen Introduction Twitter GitHub Blog Handle Your Business by Pete Keen 03:59 - Business Entities and Taxation S Corporations Limited Liability Company (LLC) 11:23 - Choosing Professionals to Help You with Your Business 14:38 - Opening a Bank Account 17:04 - Common Misconceptions Liability State/Country Tax Laws 22:26 - “Friendly to Freelancers” Areas in the U.S. B and O Tax 23:29 - Legal Issues Verbal Agreements and Contracts Master Services Agreement (MSA) Statement of Work (SOW) Nick Disabato (Nick D) The Freelancers' Show Episode #137: Productized Consulting with Nick Disabato International Clients, Contracts, and Jurisdictions 28:57 - Finding Clients Double Your Freelancing by Brennan Dunn Mastering Modern Payments by Pete Keen Authority by Nathan Barry 31:03 - Mistakes Made; Lessons Learned 34:32 - Healthcare and Health Insurance 38:58 - Liability Insurance 39:53 - Hiring People Picks The Independent Consulting Manual by Philip Morgan Use the discount code FREELANCESHOW for 25% off all packages (Philip) Rohto Cool Redness Relief (Philip) 0.30000000000000004.com (Reuven) WebEx (Reuven) Freelance Remote Conf (Chuck) All Remote Confs (Chuck) Clash of Clans (Chuck) Star Wars: Commander (Chuck) The Independent Consulting Manual by Philip Morgan (Pete) Neko Atsume (Pete)
Episode 194: 181 FS Facebook Advertising with Mojca Marš
Check out and get your tickets for Freelancer Remote Conf! 02:59 - Mojca Marš Twitter Facebook Super Spicy Media Facebook Ads Manual: Everything you need to know to get started by Mojca Mars 04:02 - As freelancers, why do (should) we care about Facebook? Brennan Dunn 06:22 - Where do you start? How often should you post? 09:18 - Who is going to see my page if I don’t advertise it? 11:41 - Who is going to see my new content? 12:52 - Growing a Community (Facebook Page) vs Growing Your Mailing List 16:07 - Why are people on Facebook? Who is on Facebook? Gary Vaynerchuk 19:39 - What should I post? How do I post without being salesy? Be yourself! 25:38 - What kind of page should I make? 31:25 - Should all businesses advertise on Facebook? 35:24 - Building Trust with Users 37:41 - Involving Your Audience 39:11 - Building a Community and then Marketing to that Community 42:30 - Experimentation and Testing Picks CodeMonkey (Reuven) Sriracha Ketchup (Jonathan) The Independent Consulting Manual: An Insider’s Guide to Building Six-Figure Solo Consultancies (Philip) All Remote Confs (Chuck) Freelancer Remote Conf (Chuck) Clash of Clans (Chuck) The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (Mojca) Spark (Mojca) Staples Easy Button (Mojca) Dinosaur Onesie (Mojca)
Episode 193: 180 FS Fixing Projects When Projects Go Wrong
02:54 - How do you know when a project has gone wrong? 07:52 - Setting Expectations Risks and Assumptions 13:22 - Client Relationships and Improving Communication 17:16 - Horror Stories Lawsuits 35:37 - Rescuing a Project (After Things Have Gone Wrong…) 37:42 - Scope, Rescoping Jonathan Stark: First Do No Harm Picks Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip) Jonathan Stark: First Do No Harm (Jonathan) Creative Class Contract (Jonathan) Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)