Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
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Episode 192: The Freelancers' Show: LIVE Q&A #13 - October 27, 2015
02:45 - Welcome new panelist, Philip Morgan! Twitter Website The Freelancers' Show Episode #160: A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan The Positioning Manual for Technical Firms 07:12 - Client Qualification Criteria 14:49 - How Philip’s Business Works The Consulting Pipeline Podcast 25:42 - 15 Minute Podcast Listener chat with Charles Wood 28:00 - Finding Opportunities to Be a Guest on Podcasts QuickMail Outbound 33:46 - Converting Guest Appearances into Mailing List Subscribers/Paying Customers (“Action”) Email Crash Courses and Vanity Domain Names Philip's Free Crash Course on Positioning for Software Development Shops 39:10 - Mastermind Groups and Referrals View from the Top Picks 13 Ways Designers Screw Up Client Presentations (Reuven) Design Is a Job by Mike Monteiro (Philip) Salestools.io (Philip) Highrise (Chuck) The Positioning Manual for Technical Firms (Chuck)
Episode 191: 179 FS Reducing Churn with Steven Bristol
02:06 - Steven Bristol Introduction Twitter Blog LessEverything LessAccounting LessFilms LessConf LessChurn 02:32 - “Churn” 03:08 - The Genesis of LessChurn 04:04 - How does it work? 06:45 - SaaS Products Benchmarks 09:41 - Steven’s Background Alan Branch 10:58 - The SaaS Path (Advice) The 37Signals Blog Bacon Biz Conf LaunchRocket 18:36 - Churn University 21:48 - Outbound 24:14 - Pricing 26:43 - Customer Trust 32:44 - The Psychology of Churn 34:54 - Zombie Revenue 36:28 - Keeping Customers Around Onboarding Mandatory Field Feedback Picks Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip) MOO (Jonathan) Tend (Steven) Free Will by Sam Harris (Steven) Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven) less_interactions (Steven) Contacts+ (Reuven)
Episode 190: 178 FS Paid Communities
01:21 - Building Paid Communities The Freelancers' Show Episode #177: Repurposing Material and Building Courses with Keith Perhac Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port 04:45 - Platforms Slack Facebook 14:05 - Benefits of Paid Communities 19:17 - Moderation 21:42 - Jumpstarting Conversations 27:18 - Keeping People Around 29:35 - Starting a Community 34:04 - Test Cases/Pilot Programs Codes of Conduct 43:38 - Presense 15 Minute Podcast Listener chat with Charles Wood 46:36 - Rallying Additional Helpers, Mentors, Friends, etc. 55:48 - Platforms (Cont’d) Discourse Picks The Top 16 List Building Strategies of 2015 by Bryan Harris (Reuven) Slack (Jonathan) The Traffic Manual by Kai Davis (Jonathan) Selling to Big Companies by Jill Konrath (Philip) FamilySearch (Chuck) Relative Finder (Chuck)
Episode 189: 177 FS Repurposing Material and Building Courses with Keith Perhac
01:28 - Keith Perhac Introduction Twitter Blog 02:09 - How do you find stuff that you can repurpose? 05:37 - “Course” (What you call things and the value proposition) Getting Real: The smarter, faster, easier way to build a successful web application 14:32 - Chunking Up and Instructional Design Curation and Delivery 29:16 - Building an Audience 31:21 - Making a Successful Course Worth the Price 33:30 - Tiered Pricing Interviews Refunds and Chargebacks Picks Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpente (Keith) The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza (Keith) Hooked: How to Build Habit-Forming Products by Nir Eyal (Keith) Skype (Keith) Schedule Once (Keith) Edgar (Jonathan) Facebook Ads Manual: Everything you need to know to get started by Mojca Mars (Jonathan) Blab (Philip) Website Teardown with Kurt Elster and Kai Davis (Reuven) Putting tabasco on popcorn (Reuven) Spending time with your family (Chuck) @cmaxw (Chuck) Freelance Remote Conf (Chuck)
Episode 188: The Freelancers' Show: LIVE Q&A #12 - September 22, 2015
00:44 - Balancing Availability and Handling Huge Time Differences ScreenFlow Jing 10:42 - Jonathan’s Double Your Freelancing Conference Recap Brennan Dunn 18:36 - Is there a way to get the benefits of attending a conference without attending a conference? Slack Meetup 27:10 - Reading Books Essentialism: The Disciplined Pursuit of Less by Greg McKeown Value-Based Fees: How to Charge - and Get - What You're Worth by Alan Weiss The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza Jonathan’s Reading List 36:23 - Double Your Freelancing Conference Recaps Matt Inglot: #DYFConf 2015 and the Mindsets of Successful Consultants Jonathan's #DYFC Page Kurt Elster: #DYFConf2015 Retrospective: My Personal Journey From Introvert to Public Speaker Julie Elster: My OH SHIT Moment; Pushing Through The Uncomfortable and Conquering My DYFConf Talk 38:41 - Reading (Cont’d) The Positioning Manual For Technical Firms by Philip Morgan Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life by Michael Port The Freelancers' Show Episode #81: Book Yourself Solid with Michael Port Picks Crowdcast (Chuck) Pebble Time Steel (Chuck)
Episode 187: 176 FS Leadership and Management with Marcus Blankenship
00:52 - Marcus Blankenship Introduction Twitter Blog 01:38 - Moving Towards Management Having Difficult Conversations/Don’t Hire Friends or Family 09:12 - Firing/Letting People Go ABC = Always Be Communicating 20:04 - Growing your business doesn’t always mean hiring more people. Being the “Lone Wolf” or “Small Pack” 26:16 - Quality Control 28:33 - How do you find, hire, and keep good people? Try Before You Buy 30:52 - Trust and Communication “Self-Managing Individuals” 48:26 - Checking In and Setting Milestones Picks Drip (Jonathan) 100 Percent Up Front (Jonathan) Peopleware: Productive Projects and Teams by Tom DeMarco (Reuven) MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck) Rush Revere and the Brave Pilgrims: Time-Travel Adventures with Exceptional Americans by Rush Limbaugh (Chuck) Behind Closed Doors: Secrets of Great Management by Johanna Rothman and Esther Derby (Marcus) The Trusted Advisor by David H. Maister (Marcus)
Episode 186: 175 FS Identifying a Market
Preface: The Positioning Manual for Technical Firms by Philip Morgan 01:20 - Identifying the “Who” 06:16 - Providing Added Value 10:39 - Identifying Potential Clients and the Ideal Target Market 27:41 - Showcasing Demonstrated Skill and Being Accessible 34:19 - Narrowing It Down 36:55 - Communication Tactics 42:51 - Takeaways Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level by Ryan Levesque Picks This American Life Episode #569: Put a Bow on It (Reuven) Steal the Show by Michael Port (Jonathan) MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck) The Positioning Manual for Technical Firms by Philip Morgan (Chuck)
Episode 185: 174 FS Social Media with Laura Roeder of Edgar
00:55 - Laura Roeder Introduction Twitter LKR Social Media Blog Edgar @meetedgar Facebook 01:10 - How Edgar Works 03:31 - Why should you share you own content more than once? 06:25 - What is the most effective approach to scheduling content? 09:01 - Getting Over the “Spammer” Mentality 11:51 - Scheduling 14:47 - Handling Feedback (Complaints) 16:43 - What should you be saying on social media? 19:59 - Should you have multiple accounts? Should you use different platforms for different purposes? 26:06 - How do people even keep up with social media? 30:27 - Hashtags Conference/Event News 33:58 - Facebook Pages 36:14 - Social Media Etiquette 39:42 - The Business and Background of Edgar 42:17 - “Request Access” (List Building) 43:51 - Getting Started with Social Media 45:58 - Twitter Cards 46:23 - Email Marketing 49:56 - Keeping Up with Social Media (and targeting the wrong ones) Other tools mentioned on today’s show Facebook Twitter Hootsuite Tweetbot Snapchat Periscope Meerkat Instagram Pinterest Picks feedly (Reuven) Super Spicy Media Blog (Jonathan) Resources for DYFConf attendees by Kurt Elster (Jonathan) Edgar (Chuck) Hootsuite (Chuck) Tweetbot (Chuck) Unfollowers.com (Chuck) Basecamp (Chuck) Pocket (Laura)
Episode 184: 173 FS Pivoting and Making Potential New Career Moves
00:57 - Jonathan’s Career Path Background and Transitions FileMaker 06:21 - Chuck’s Crossroad Remote Conferences Angular Remote Conf Sponsorship/Advertiser Liaison Apple TV 08:16 - Reuven’s Crossroad: Development => Training 11:35 - How do people recognize that they need a change? (Transitioning) 23:00 - How do you make THE decision and know that it’s the right decision? Lightbulb Moment Passion 33:16 - Scheduled Self-Evaluation 35:42 - The Identity Crisis Picks Startups For The Rest Of Us Episode #225: Moving on From Auditshark (Reuven) Remarq (Jonathan) RCA Outdoor Digital HDTV VHF UHF Yagi Type Antenna (Chuck) TV Fool (Chuck)
Episode 183: 172 FS Document Design with Jeremy Green of Remarq
00:51 - Jeremy Green Introduction Twitter GitHub Blog Remarq @remarqio 01:10 - “Good-looking Documents” 07:13 - Use Cases The Positioning Manual For Technical Firms by Philip Morgan 08:07 - Typography, Branding, and Spacing 13:00 - Audience & Users 14:20 - Images, Charts, and Graphs 15:30 - Markdown Softcover 19:35 - Formatting For Books vs Reports 20:42 - Fonts 21:47 - Image Enhancement 22:36 - Modifying Style Standards 24:14 - Horizontal Rules 25:50 - Decoration 26:38 - White Space and Bulleted Lists 27:53 - Breaking Up Content / Page Breaks 28:59 - How Remarq Works Pandoc LaTeX 30:24 - The Business Side 31:50 - Upcoming Features Dropbox Integration Zapier Integration 32:55 - Marketing Friends of The Freelancers’ Show: Get 25% off Remarq with this special discount code! Picks Planet Money: Episode 650: The Scariest Thing In Hollywood (Reuven) Planet Money: Episode 651: The Salmon Taboo (Reuven) Planet Money: Episode 653: The Anti-Store (Reuven) Stripe (Chuck) Crowdcast (Chuck) Calendly (Jeremy) The Traffic Manuel by Kai Davis (Jeremy)
Episode 182: The Freelancers' Show: LIVE Q&A #11 - August 25, 2015
00:55 - Host Updates 07:24 - Let’s say you’ve been billing by a week on a large project. The project slows down, meaning there is less to do and requests are sporadic and unpredictable, so weekly billing no longer makes sense to you or the client. What do you then switch to keeping in mind that it’s unpredictable work? 11:27 - ^^ I’m trying to avoid hourly. They don’t know my hourly rate. 14:35 - When other contractors on a client project go MIA off and on, and the work plays a vital role in the project, do you suggest replacements to the client? 24:22 - Company Structure and Business Entities 43:00 - Merchant Accounts and eCommerce 51:47 - Do you let clients text you about projects? I found that once you let that happen, they start texting about things that should be emailed or handled elsewhere. Or, texting expecting a faster response. Or, texting at inconvenient times like when you’re driving with your family. Picks Naomi Dunford: How To Confidently Raise Your Rates (Eric) Blair Enns: Seven Universal Truths About Money (Eric)
Episode 181: 171 FS Things You Should Do on a Regular Basis
01:56 - Rest & Leisure Time (Away From the Computer!) 100 Days of Burpees Facebook Group 11:44 - Making Time and Creating Habits & Routines 22:23 - Professional Development Training The Miracle Morning Daily Tech Video Terrifying Robot Dog Podcast 30:11 - Days/Nights Out with Family & Friends and CoWorking & Networking (Getting Your People Fix) Toastmasters International 37:03 - Scheduling Commitments 41:19 - Business Upkeep (Bookkeeping, Client Follow Ups, etc.) 48:07 - Make Small Changes Picks 100 Days of Burpees Facebook Group (Jonathan) Kirk Parsley: America's biggest problem @ TEDxReno (Jonathan) Philip Morgan: CTA-able Content Marketing (Eric) Twitter Analytics (Reuven) Animal, Vegetable, Miracle: A Year of Food For Life by Barbara Kingsolver (Reuven) ElectoralVote (Reuven) 15 Minute Podcast Listener chat with Charles Wood (Chuck) Pebble Time (Chuck)
Episode 180: 170 FS How to Master the Pragmatic Details of Running a One-Person Business with Paul Jarvis
00:55 - Paul Jarvis Introduction and Background Twitter Creative Class Smashing Magazine pjrvs.com 01:42 - Freelancing Patterns Frustration 04:38 - Contracts and Negotiations 08:12 - Coaching Creative People Slack Channel 12:35 - Why work as a one-person business? 14:53 - Marketing Niches Networking 20:55 - Gaining Audience and Getting Booked Creating Specific and Focused Content 32:01 - Testimonials and Feedback Picks DYFConf 2015 Video Conference Sessions (Jonathan) Mr. Robot (Paul) Huawei P8 lite - 5" Unlocked Android 4G LTE Smartphone (Reuven)
Episode 179: 169 FS Managing Multiple Projects and Clients
00:50 - Managing Multiple Projects & Clients (Context & Experience) 13:46 - Committment Management 16:19 - Communication & Setting Expectations Systems & Tools Slack Basecamp Trello KanbanFlow Asana Email Redbooth 30:07 - Avoiding Overwhelm The Pomodoro Technique Delegation & Automation Getting Things Done: The Art of Stress-Free Productivity by David Allen Habits and Routines 45:58 - Managing Requests for Your Time on Multiple Projects and Contracts 47:27 - Calendaring Picks The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo (Eric) Philip Morgan: 3 Content Marketing Ideas For the Time-Constrained Dev Shop (Eric) Mojca Mars: Get High-Value Clients With Social Media (Eric) Android Wear (Jonathan) Calendly (Jonathan) Double Your Freelancing Conference (Jonathan) Connie Chan: When One App Rules Them All: The Case of WeChat and Mobile in China (Reuven) Penn & Teller: Fool Us (Reuven) Reuven's Training/Coaching Program (Reuven) 15 Minute Podcast Listener Chat with Charles Wood (Chuck) The Freelancers' Show Episode #168: Branding with Sunny Bonnell (Chuck)
Episode 178: The Freelancers' Show: LIVE Q&A #10 - July 28, 2015
01:06 - How do you deal with unexpected requests for your time? INBOX PAUSE 07:57 - How do you find your first few clients? “eBombing” Podcast Appearances Incentivization 19:14 - Having trouble finding clients as a junior developer => going freelance Open Source Recruiting/Recruiters 28:26 - Is it wise to rely on one big client or many smaller ones? Reinventing your business & creating new offerings Establish savings for job security Picks Zapier/Slack Hack (Eric) IKEA Wireless Chargers (Jonathan) Cell Phone Tripod Adapter (Chuck) NeewerHandheld Video Stabilizer for DV GoPro Mini Cameras (Chuck)