The 3 Most Important Questions to Ask New Freelance Clients

Determining the Value of a Paid Discovery Session (for Consultants)

How to Introduce Yourself at a Networking Event

Defining Your Target Customer: Can You Test Multiple Audiences At Once?

Ron Baker on The Subscription Economy

Value pricing legend Ron Baker joins me to talk about the next pricing model for service professionals.Ron’s BioRonald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—a radio talk-show host on The Soul of Enterprise: Business in the Knowledge Economy, and the Chief Value Officer at Armanino LLP.Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing.Ron has toured the world, spreading his value-pricing message to over 210,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2018 Top 100 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.To contact Ron Baker:E-mail: ron@verasage.com Website/Blog: www.verasage.com and www.thesoulofenterprise.com Twitter @ronaldbakerRelated Links Subscribed: Why the Subscription Model Will Be Your Company’s Future - and What to Do About It The Automatic Customer: Creating a Subscription Business in Any Industry The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Hassle Free Home Services Tomorrow 3.0: Transaction Costs and the Sharing Economy

How to Overcome Price Objections in Your Sales Interview [The Why Conversation]

Freelancing Expenses: Who Pays For Your Travel?

Getting Good Testimonials from Your Past Clients

When Friends and Family Ask You to Work for Free

Reuven Lerner on Building a Software Training Business

Reuven Lerner on building a software training business. Reuven's Bio:Reuven is a full-time Python trainer. In a given year, he teaches courses at companies in the United States, Europe, Israel, and China — as well as to people around the world, via his online courses.Reuven created one of the first 100 Web sites in the world just after graduating from MIT’s computer science department. He opened Lerner Consulting in 1995, and has been offering training services since 1996.Reuven’s most recent book is “Python Workout,” a collection of Python exercises with extensive explanations, published by Manning.Reuven’s free, weekly “Better developers” newsletter, about Python and software engineering, is read by more than 10,000 developers around the globe. His “Trainer weekly” newsletter is similarly popular among people who give corporate training. Links:Reuven's website

What to Send to Your Email Subscribers (Marketing Your Service Business)

Attracting New Clients With Your B2B Content Marketing Strategy

Are You Giving Away Too Much Free Content?

Positioning: Can You Work With Your Client's Competitors?

The Difference Between Horizontal & Vertical Marketing [Business Strategy for Service Providers]