Scope Last

How and why to flip the script in sales interviews.

(Re)positioning Yourself: A Crash Course

The lovely and talented Alex Hillman of PhillyFreelance.com invited me to speak to their membership last week about repositioning your freelance business in response to COVID-19. Here's the event description:With all the belt-tightening going on, it’s never been more important to quickly and clearly communicate your value proposition to potential clients. Whether you need to pivot from an old positioning statement to a new one, or to firm up your soggy positioning statement in response to a crisis, this interactive session will help you clarify your value proposition so that anyone you meet can easily understand:  What you do  Who you help  What you help them with  Why you're the best person for the job  Who is this talk for? This webinar is for freelancers, consultants, coaches, contractors, and anyone else who sells their services for living. ----The reaction from the audience was quite positive, especially regarding the Q&A segment at the end. Alex graciously allowed me to republish the audio of the talk as an episode of Ditching Hourly so other freelancers could potentially benefit from it. Alex has a long history of creating cool, useful, and innovative products and services, so if you're a freelancer or consultant you should really check out his stuff:  IndyHall.org StackingTheBricks.com PhillyFreelance.com If you'd like to have me speak to your community or appear on your podcast, just shoot me an email at jstark@jonathanstark.com and let me know what you have in mind. P.S. Here’s a link to the diagram that Alex mentioned in the intro: Make More For Less

The Only Business Strategy You'll Ever Need

Humane Selling (TBOA#65)

Cross post from The Business of Authority

Should You Build A Course? (TBOA#67)

Cross post from The Business of Authority

Tack on a zero and try again

This episode is an audio version of a message I sent to my daily list. Here's the text:https://jonathanstark.com/daily/20200410-1624-tack-on-a-zero-and-try-again

Relationships Rule The World (TBOA#69)

Cross post from The Business of Authority

How To Tell People What You Do

https://www.crowdcast.io/e/positioning-crash-course

How To Switch Your Niche (TBOA#73)

Cross post from The Business of Authority

Coaching Call with Messaging Consultant Graeme McLaughlin

Will Bachman on The Benefits of Community for Independent Consultants

Will Bachman, McKinsey alum and co-founder of Umbrex, joins me to talk about the benefits of finding a community of peers as an independent consultant. Talking Points: How to compete with big firms The importance of niching down The importance of specializing The secret benefits of podcasting Links:  Will's community: Umbrex Will's podcast: Unleashed Will's LinkedIn Profile

Coaching Call with Landscape Architect Daniel Robey

Daniel Robey joins me for coaching on how to move his landscape architecture business away from hourly billing. 

Coaching Call with Web Developer Tim Abell

Interactive transcript available here: https://www.rev.com/transcript-editor/shared/p3J94iQGQj3paj9kQr4_G-yELyffI7q24nkRGAnOdcDPppzUXzz1KHzbTsDUdI4dDYWxByaWXlY-tv_HoPb88Vvi5U8?loadFrom=SharedLink

Erik Dietrich on The Hourly Monkey Wrench

Erik Dietrich shares how he went from solo software consultant to productized service business owner (and how it throws a monkey wrench in the works when a contractor wants to be paid hourly).Erik's sites:https://daedtech.com/https://www.hitsubscribe.com/

Framing Your Value Pricing Conversations