The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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345 Treating Addiction by Building a New Rehabilitation Center w/ Dr. Gina Marchando
Dr. Gina Marchando is the executive director at DreamLife Recovery, a new addiction treatment program in Donegal, PA. Gina has been treating patients for trauma, PTSD and the full spectrum of dissociative disorders for more than a decade and came back to Pittsburgh to after losing her nephew to an overdose. In this conversation, we talk about addiction, psychotherapy, and the small steps we can all take to care for others. Gina is particularly excited about the wide array of evidence-based treatment options that will be available at the new facility and the impact it can make on the region. Never miss one of our best episodes by subscribing to the newsletter. Gina’s Challenge; Go out of your way to be kind to someone today. Connect with Gina LinkedIn Facebook Twitter Website 1-833-330-LIFE If you liked this interview, check out episode 151 with Dr. Matt Keener where we discuss psychiatric health, the impact telemedicine will have on accessing health care, and the Pittsburgh ecosystem. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
344 Saving Your Commute & Solving Traffic Congestion w/ Griffin Schultz
Traffic sucks. Luckily, smart people are looking into making cities smarter and reducing congestion. Rapid Flow Technologies was spun out of Carnegie Mellon University with the goal of introducing new Intelligent Transportation Systems technologies into the marketplace. Rapid Flow was created to commercialize the Surtrac adaptive traffic signal control technology developed in the Robotics Institute at Carnegie Mellon. I spoke with CEO Griffin Schultz, who was brought in to lead business development efforts for the young startup. Griffin has an MBA from The Wharton School at UPenn and has previously worked with successful tech startups, as the Assistant Deputy Mayor for the City of Philadelphia, and other offices in state and federal government. Never miss one of our best episodes by subscribing to the newsletter. Griffin’s Challenge; Read about artificial intelligence. Books Mentioned Origin by Dan Brown Life 3.0 Being Human in the Age of AI by Max Tegmark The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro Connect with Griffin Facebook LinkedIn Twitter Website info@rapidflowtech.com If you liked this interview, check out our episode Kevin Miller where we discuss artificial intelligence disrupting the world of contracts or our episode with Mark DeSantis where we discuss maintaining road infrastructure with cheap sensors and AI. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
343 Piper Creative Went to a Steelers Game
Please go give us some love and let me know your favorite TD celebration. Steelers Fans' TD Celebrations
342 Transitioning from Management Consulting to a Sports Technology Startup w/ Norma Nieto
Norma Nieto was the President of PIVOT, a wholly-owned subsidiary of Impellia through mid-2017, and is currently working in multiple capacities for Impellia as a consultant. She currently has her own strategy and analytics consulting company, N-Squared Strategic Consulting, which helps clients harness the power of data and analytics to develop innovative strategies. Impellia is a sports software and sensor-based technology company co-founded by former Pittsburgh Steelers QB Charlie Batch. We discuss transitioning from a large corporation to a scrappy startup. Never miss one of our best episodes by subscribing to the newsletter. Norma’s Challenge; Don’t be afraid of a startup. Change can bring someone great out of you. Book Recommendation Lead and Disrupt: How to Solve the Innovator's Dilemma by Charles A. O'Reilly III & Michael Tushman Connect with Norma LinkedIn Twitter Website norma.b.nieto@gmail.com If you liked this interview, check out episode 338 with Courtney Williamson where we discuss developing a prototype for a new invention, scaling a medical device company, and getting approved by regulators. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
341 Creating Jobs & Stimulating the Economy at Idea Foundry w/ Mike Matesic
Idea Foundry has invested in over 200 companies and generated $1B in direct economic impact for the region. The Pittsburgh-based, non-profit economic development organization focsues on creating living-wage, high-opportunity jobs by investing in and working alongside entrepreneurs to grow. Previously, Mr. Matesic was Chief Executive Officer for two start-up companies and Chief Financial Officer for MetalSite, Inc., participating in the rapid growth of the company and public registration process. We discuss investing in businesses, where Idea Foundry gets its funding, and how Mike & his team help companies grow. Never miss one of our best episodes by subscribing to the newsletter. Mike’s Challenge; Ask yourself “What is it enough?” If you don’t know, you’ll never stop or change. Connect with Mike LinkedIn Facebook Twitter Website If you liked this interview, check out previous episodes with Idea Foundry portfolio companies like Ian Rosenberger, Anthony Vennare, Ryan Gayman, Josie Cellone, and John Thornton. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
340 $275M Acquisition from University Technology Transfer, Building a Loyal Team, and Helping the Next Generation w/ Craig Markovitz
Craig Markovitz co-founded Blue Belt Technologies, a spinoff from the Robotics Institute at CMU, in 2003 and thirteen years later was a key member of the deal team that led to a $275,000,000 acquisition. During his years in business, Craig has launched companies, raised capital, and managed operations in businesses spanning from pre revenue and 18 employees to multi-million in revenue and 150 employees. Today, he is an Entrepreneur-in-Residence in the Swartz Center for Entrepreneurship and an Assistant Teaching Professor of Entrepreneurship in the Tepper School of Business at Carnegie Mellon University. We discuss his experience building a team, his thoughts on fundraising, and touch on the peculiar position of deciding what to do after your company is acquired. If you liked this interview, check out episode 303 with Luke Skurman where we discuss building a tech company in Pittsburgh, raising a Series A, and the challenges of building a team. Never miss one of our best episodes by subscribing to the newsletter. Craig’s Challenge; Do something out of your comfort zone. Connect with Craig LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
339 Grit, Hustle, and Persistence while Selling Coffee w/ Jim DeCicco
Startups are always a distinct journey, but the DeCicco brothers have been on a particularly wild ride. I trekked into Manhattan to interview Kitu Life Super Coffee CEO Jim DeCicco about founding a beverage company with his brothers, getting investment from founder of WeWork, and building a distribution system. He left a job on Wall Street in August of 2015 and has been on a hell of a ride ever since. Jim appeared on Shark Tank with his brothers in a February 2018 episode seeking a $400,000 investment in return for a 4.5 percent stake in their business. While they left the tank without a deal, they went home with a wealth of positive feedback, advice, exposure, and lessons learned from their once-in-a-lifetime experience. Give their coffee a taste and get inspired by their hustle. Never miss one of our best episodes by subscribing to the newsletter. Jim’s Challenge; Work hard, be nice to people. Practice radical transparency. Say what’s on your mind. Connect with Jim Facebook Twitter Instagram Website If you liked this interview, check out episode 226 with Ed Latimore who writes, studies physics, and boxes heavyweights. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
338 Building a Lean, Effective Medical Device Company w/ Courtney Williamson
Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
337 Fixing Small Business Lending w/ George Cook
The Shop Local Movement is gaining steam, while our banks have gotten even more impersonal. How do things change? George Cook believes he may have an answer. His company, Honeycomb Credit, is building a platform for small businesses to borrow directly from their own community and loyal customer base. This creates affordable credit lines entrepreneurs and competitive returns to community members. In this conversation, we discuss how George’s background in community banking informs his startup and the transformational impact that community lending can have on regional economies. Never miss one of our best episodes by subscribing to the newsletter. George’s Challenge; Buy local. Find ways to support your community’s economy Connect with George LinkedIn Instagram Twitter Website If you liked this interview, check out episode 301 with Rich Lunak where we discuss Innovation Works, southwestern PA investing, and how Rich got into the role. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
336 Better Backpacks, Haitian Earthquakes, and Using Your Privilege w/ Ian Rosenberger
Eight years ago, 100,000s of people died in the Haitian earthquake. Many people donated money, but Ian Rosenberger was compelled to do more. Ian co-founded Thread International, which has shipped nearly 200,000 lbs of recycled plastic out of Haiti to be processed into fabric. This has also created jobs for Haitian families and represents a forward thinking solution to issues of poverty.. Currently, the Thread Team is busy running a kickstarter campaign for a line of backpacks and other workweek essentials made with this important social mission. We discuss traveling to Haiti, the doubts and stress that comes along with running a company, and the value of professional persistence. Never miss one of our best episodes by subscribing to the newsletter. Ian’s Challenge; Say Yes. Connect with Ian LinkedIn Twitter Website If you liked this interview, check out previous interviews with Thread investor Zach Malone, fellow sustainable fashion entrepreneur Nisha Blackwell, and handbag entrepreneur Wendy Downs. Mentioned God Grew Tired of Us Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
335 Building Distinct CoWorking Spaces w/ Zach Ciccone
It’s estimated that 50% of the population will be working independently by 2020. If this comes to fruition, the demand for shared space will continue to rise at a fast pace in the next year. According to some estimates, there could be up to 37,000 Coworking spaces worldwide by the end of 2018. I sat down to discuss with Zach Ciccone, Principal & Head of Growth for the Beauty Shoppe. Beauty Shoppe is an urban coworking company centered on a culture of service excellence and the belief that creating a richer workday for the individual directly benefits the surrounding social and professional community. They are growing into new markets beyond Pittsburgh and transforming historic buildings into vibrant and beautiful workplaces. Let me know on Twitter where you work (@AaronWatson59). Never miss one of our best episodes by subscribing to the newsletter. Zach’s Challenge; Take a risk. Get into a new environment. Connect with Zach Facebook Twitter Instagram LinkedIn Website If you liked this interview, check out our episode with Wes Shonk where we talk about whiskey, bartending, and building a specialized skill set. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
334 Startup Exits, America’s Moneyball City, and Your Phone’s Geo-Tracking w/ Alison Alvarez
Alison Alvarez knows a lot about a lot. In just 30 minutes, she taught me about Charleston, West Virginia, the power of geo-tracking, and how she does market research. We didn’t even get into Japanese literature. Alison is the CEO and co-founder of BlastPoint. She has spent years building big data tools for large companies and became convinced that more affordable and accessible solutions should exist. She has emerged as an expert consultant regarding large geospatial data systems, lecturing around the country to teach people how to use data tools for themselves, and developing a library of free interactive coding lessons. She currently sits on the advisory board of Y-Combinator’s Valor Water If you liked this interview, check out previous tech CEO interviews like TrackMaven CEO Allen Gannett, AlphaLab Gear alum Avi Geller, and CivicMapper founder Emily Mercurio. Never miss one of our best episodes by subscribing to the newsletter. Alison’s Challenge; Try building new skills outside of your core focus. Stretch yourself. Book Mentioned Evicted: Poverty and Profit in the American City by Matthew Desmond Connect with Alison LinkedIn Twitter Facebook Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
333 Tenacity, Patents, and Glass Ceilings w/ Ingrid Cook
Ingrid Cook is SHzoom’s CEO. The company is an insurance-tech startup with a patented technology focused on automotive repairs. SHzoom was designed to revolutionize the way the industry handles minor fender benders. Rather than driving from shop to shop or waiting hours for a single estimate from a claims adjuster, SHzoom allows the end user to point and click for multiple repair cost estimates from nearby shops! Aaron & Ingrid discuss the arduous patent process, the importance of a strong network, and the way a single moment of inspiration can change your life. Never miss one of our best episodes by subscribing to the newsletter. Ingrid’s Challenge; Do something that you fear doing every single day. Connect with Ingrid LinkedIn Facebook Twitter Website If you liked this interview, check out previous interviews with folks from Ascender like Mark DeSantis, Kenny Chen, and Lynsie Campbell. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
332 Making Maps for Startups, Governments, and Large Corporations w/ Emily Mercurio
Media and marketing people are all making big deals about video and audio. Not enough people are paying attention to the impact of maps. Emily Mercurio’s is perfectly poised to help companies utilize the modern form of this old technology. She is an expert in geology, geospatial technology, 2D/3D mapping, and remote sensing and helps her clients through her company CivicMapper. We discuss the entrepreneurial skillset she's developed, her time in the oil & gas industry, and how powerful maps are at conveying information. Emily’s Challenge; To develop as a leader, you must first know how to serve. Ask someone who is struggling how you can help them, and do it. If you liked this interview, check out the previous episode we recorded with drone company entrepreneur Brendan Carroll who is helping farmers improve their crop yields, increase efficiency, and monitor their fields. Never miss one of our best episodes by subscribing to the newsletter. Connect with Emily CivicMapper’s Twitter Emily's Twitter LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay
331 Bringing the Internet of Things to Consumer Packaged Goods w/ Adhithi Aji
Adhithi Aji is applying her strong technical skills to deliver consumer insights & data to the CPG world. Her company Adrich is a Pittsburgh-based company that connects brands and retailers through product usage data and analytics. In this conversation, we discuss iterating on digital products, the fundraising environment in Pittsburgh, and how Adhithi’s product scales. Every aspiring tech entrepreneur should listen to this conversation and take note of how precise Adhithi is in her thinking and strategy. Never miss one of our best episodes by subscribing to the newsletter. Adhithi’s Challenge; Find a way to help an entrepreneur. Connect with Adhithi LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out previous conversations with Pittsburgh tech CEOs like LegalSifter’s Kevin Miller, CivicScience’s John Dick, and Roadbotics’ Mark DeSantis. Subscribe on iTunes | Stitcher | Overcast | PodBay