The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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327 Behind-the-Scenes of Launching a New Transportation Startup w/ Bharath Krishnamoorthy
Ride-hailing services like Uber and Lyft aren’t ideal for long distances. They cost too much. However, trains and airlines aren’t always practical. Bharath Krishnamoorthy believes his company, Axle Travel, is the solution. Axle is a ride-hailing service for long-distances that's focused on providing fast and affordable transportation to the airport. In this conversation, Aaron and B discuss the inspiration behind the company, the strategy behind launching in a new city, and why the team came to Pittsburgh. Before he started this company, Bharath was practicing Mergers and Acquisitions at Gibson, Dunn & Crutcher, a global top-10 law firm. Claim your $5 credit at axletravel.com/goingdeep Never miss one of our best episodes by subscribing to the newsletter. Bharath’s Challenge; Bet on yourself. Mentioned Incognito: The Secret Lives of the Brain by David Eagleman Connect with Bharath Instagram Linkedin Twitter Connect with Axle Facebook Instagram Twitter Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 291 with Ryan Green where we discuss his transportation startup, how to make more money as a rideshare driver, and his path to starting a business. Or, check out episode 306 with Brian Salesky, founder of Argo Ai and steward of $1 billion from Ford to create self-driving technology. Subscribe on iTunes | Stitcher | Overcast | PodBay
326 Revolutionary Restaurant Incubator w/ Galley Group co-founder Tyler Benson
The Restaurant Industry was due for a new idea, and that’s exactly what Tyler Benson and Benjamin Mantica delivered when they co-founded Smallman Galley. Their food hall restaurant accelerator is the first of its kind in the United States. The space incubates four restaurant concepts at a time and drastically lowers the startup costs of a new culinary venture. Tyler and Ben are Navy Veterans who were inspired by world travels to bring innovative food and beverage concepts to the United States. They started in Pittsburgh and are laying plans to expand across the country. In this conversation, Tyler & Aaron discuss the origin of the company, who gets free meals at a restaurant, and how time spent at one of the Galleys sets a restaurant up for success. Resources Mentioned Provision Pgh Iron Born Pizza Never miss one of our best episodes by subscribing to the newsletter. Tyler’s Challenge; Go somewhere you haven't been before and experience a fresh perspective or culture. Connect with Tyler Facebook Instagram LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 68 with Whiskey expert Wes Shonk, where we discuss the best way to get into whiskey, elite bartending, and secret, invite-only whiskey schools or episode 146 with Bill Fuller, the executive chef of the Big Burrito Group and one of the fathers of the modern Pittsburgh food scene.. Subscribe on iTunes | Stitcher | Overcast | PodBay
325 Artificial Intelligence & the Most Used Document on Earth w/ Kevin Miller
LegalSifter is on a mission to bring affordable legal services to the world by empowering people with artificial intelligence. Kevin Miller joined the startup to help prove the business model and scale the company. Previously, Kevin has served as Chief Operating Officer Industrial Scientific Corporation, helped launch an online version of Argosy University, and spent half a decade at FreeMarkets, in the global sourcing and procurement software space. In this podcast, we discuss artificial intelligence replacing vs augmenting humans, how Kevin prepared to be a CEO throughout his career, and the climate for raising capital in and outside of Pittsburgh. Kevin is also a licensed attorney in the state of Ohio. Never miss one of our best episodes by subscribing to the newsletter. Kevin’s Challenge; Take 15 minutes to research artificial intelligence being applied to your industry. Connect with Kevin LinkedIn Twitter Website Mentioned The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly FreeMarkets - Glen Meakem Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out the previous episodes that led to this conversation. Episode 85 with Sean Ammirati Episode 306 with Bryan Salesky Episode 290 with Ned Renzi Subscribe on iTunes | Stitcher | Overcast | PodBay
324 Drone Company Helping Farmers Monitor Crops w/ Brendan Carroll
Skycision is on a mission to help the global agriculture industry grow more efficiently. Food production has to increase by 70% by 2050 to feed the anticipated 2 billion person increase in the global population. Skycision offers a solution to help the global agriculture industry grow more efficiently by identifying crop stress earlier in the growing season, and optimizing field inputs to enhance crop production. We spoke with Brendan about building a remote team, the commercial applications of drone technology, and recruiting talent. Today, 795 million people going hungry. I’m hoping Skycision can help change that. Never miss one of our best episodes by subscribing to the newsletter. Brendan’s Challenge; Only check your email twice a day and see how that impacts your productivity. Tools Mentioned Jira Boomerang Zoom Slack Connect with Brendan Facebook LinkedIn Twitter Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out previous drone conversations with Barry Rabkin and Dick Zhang of Identified Technologies. Subscribe on iTunes | Stitcher | Overcast | PodBay
323 Sharing the Secrets of a NYT Bestseller w/ Tucker Max
Tucker Max is an American author and public speaker. He chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com,which has received millions of visitors since Max launched it as the result of a bet in 2000. I Hope They Serve Beer in Hell was a New York Times #1 Bestseller and made the Bestseller List each year from 2006 to 2012. It has sold over one million copies worldwide, including 400,000 copies in 2009 alone. In 2010, he released a book titled Assholes Finish First, and in 2012 marked the literary releases of both Hilarity Ensues and Sloppy Seconds: The Tucker Max Leftovers. He was a 2009 Time 100 finalist based on internet votes, although he did not make the magazine list His new company is Book in a Box, a service for helping busy experts transfer their wisdom into a book format. The company interviews clients in a systematic way that properly structures their ideas. They then turn those words into a book. All clients need to do, as the author, is answer questions about what they already know. Everything else is handled by BIAB’s team of experienced publishing professionals. Tucker’s Challenge; Ask yourself “Why” multiple times until you reach an irreducible answer. Get a Free PDF of Tucker’s How-To-Guide If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the inevitable technological trends shaping our future.
322 Industrious Fireside Chat Post-Talk Q&A
After the fireside chat with Anthony Freeze, we took questions from the audience about Instagram, podcasting, and running kickass events. Some video from this event is at the end of Episode 015 of This Is Piper.
321 Fireside Chat at Industrious (Aaron interviewed by Anthony Freeze)
Over the course of a 90-minute conversation, at Industrious Coworking space, we discussed Instagram, podcasting, and running kickass events. We also discussed the genesis of Piper Creative and our plans for the future. Super grateful to Anthony Freeze for conducting a great interview. LinkedIn
320 Machine Learning, Artificial Intelligence, and Road Maintenance w/ Mark DeSantis
Mark DeSantis is currently CEO of RoadBotics, an AI-based product that monitors and manages roadway infrastructure. Previously, he has co-founded an energy hedge fund, a GE Ventures-backed energy predictive analytics company, and a venture-backed online tutoring company. Why build a company focused on road maintenance? There is a desperate need to efficiently and effectively monitor and maintain the world's civil infrastructure. His company, RoadBotics, uses smartphone sensors to inexpensively monitor streets, roads, highways, sidewalks and bridges and to lower maintenance costs. We discuss training machine learning algorithms, the career arc of an entrepreneur, and what Mark has learned from his past startups. Never miss one of our best episodes by subscribing to the newsletter. Mark’s Challenge; Find the alternative viewpoint and empathetically consume it before arguing. Mentioned Lincoln-Douglas Debates Connect with Mark Facebook Twitter LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out two more interviews with Pittsburgh entrepreneurs. Episode 260 features a discussion with Anthony Vennare about the future of health and wellness, making a modern media company, and building a business in Pittsburgh. Episode 242 features a discussion with Darrin Grove about running a company for 20 years and constantly reinventing himself. Subscribe on iTunes | Stitcher | Overcast | PodBay
319 Scientific Skincare Recommendations w/ Nicki Zevola Benvenuti
A decade ago, very few people thought a blog could be a business. Today, it’s common knowledge. Nicki Zevola Benvenuti hopped on the trend very early, starting her website, FutureDerm.com, in 2008. It now helps more than 500,000 people a month discover hard-to-find scientific information on skincare, to make sense of marketing claims, and to find what is best for their skin a plethora of products in a crowded marketplace. Now, she is leveraging her fluency in digital media to help other brands grow. At FutureDerm Media, her team has successfully guided brands to 500% traffic growth and accelerated sales over the course of six months. Never miss one of our best episodes by subscribing to the newsletter. Nicki’s Challenge; Do something. Every Day. Connect with Nicki Twitter LinkedIn Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 36 with Sophia Berman where we discuss starting a lingerie company that uses 3-D printing and serves a distinct clientele. Subscribe on iTunes | Stitcher | Overcast | PodBay
318 A Year of Twitch Streaming, SEO Fundamentals, and Advice from Scott Adams w/ Brad Driscoll
This episode was an opportunity to pester one of my good friends, Brad Driscoll, with questions 😏 In addition to co-founding Think Big Marketing, Brad has generated 10 million views on YouTube and amassed one of the 1,000 largest audiences on Twitch. He’ll be talking about building a YouTube account at an event we are holding August 1st. RSVP to the Facebook event for updates or buy a ticket right now. In this episode, we primarily talk about building his Twitch audience and building his business. Never miss one of our best episodes by subscribing to the newsletter. Brad’s Challenge; For the next 2-3 weeks, let someone know you like their content after you consume it. Resources Mentioned OBS Studio ClickFunnels Connect with Brad Twitter LinkedIn YouTube Twitch Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 131 with Larry Gioia where we discuss why connecting is better than networking. Subscribe on iTunes | Stitcher | Overcast | PodBay
317 Fighting Homelessness & Poverty through Social Connections & Love w/ Tammy Thompson
Halima Tammy Thompson's moved to Pittsburgh as a child and was faced with homelessness, loss and countless obstacles. Years later, she has fused 20+ years of experience in the Real Estate Industry and 8 years of working in the nonprofit sector as a Credit Counselor. Tammy is a Poverty Expert, Nationally Sought After Speaker, Executive Producer of We Wear The Mask, a documentary released in 2017 highlighting the stigma associated with women in poverty. She provides counseling services with integrity, inspiration, compassion and confidentiality. In the episode, we discuss cycles of poverty, the impact of trauma over a lifetime, and the victims of the 2008 Financial Recession. Never miss one of our best episodes by subscribing to the newsletter. Tammy’s Challenge; Step outside your comfort zone. Connect with Tammy LinkedIn Website Circlespgh.org Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 187 with Grant Oliphant where we discuss the Heinz Endowment, how to strengthen communities, and Grant’s personal career path. Subscribe on iTunes | Stitcher | Overcast | PodBay
316 Learning the Laws of Creativity w/ Allen Gannett
This interview will dispel the notion that you can’t develop creativity. Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. His upcoming book, The Creative Curve, is on how anyone can achieve moments of creative genius. I really enjoyed reading it. He was also once a very pitiful runner-up on Wheel of Fortune. Watch Allen Speak at the 2019 Going Deep Summit Allen’s Challenge; Stop believing that creativity is naturally easy for anyone. Allen’s Book The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett Connect with Allen Facebook LinkedIn Twitter Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out episode 183 with Oliver Luckett where we discuss how he helped break The Chainsmokers, hacking the media machine, and the evolution of social movements. Subscribe on iTunes | Stitcher | Overcast | PodBay
315 Accounting, Legal, and Business Basics from #PiperAnswers
In this episode of #PiperAnswers, we touch on a few topics that frankly, most entrepreneurs would think are too tedious or boring to share. We also talk about our editing process and how much time we actually spend working on Piper. How did you incorporate your business? What did you use to set up your website? What is Hannah's editing process? How many hours per week do you spend on your own content? How much do you allocate to extra projects? How many side projects are you operating? Do you work with contractors? Follow Katelyn, who was kind enough to help develop these questions. https://www.instagram.com/katelynlesk/ This Podcast is Powered by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram
314 Polling, Politics, and Developing Empathy w/ John Dick of CivicScience
When you think of a polling company, you probably think of Nielsen or Gallup. John Dick is going to change that. As the Founder and CEO of CivicScience, John is building a modern consumer and media analytics company based in Pittsburgh. He and his team are reinventing consumer polling for a digital and mobile-first environment. We discuss how polling has gotten more difficult as media and telecommunications have become more fragmented, the challenges of hiring technical and marketing talent, and how looking at the data has made John more empathetic. Never miss one of our best episodes by subscribing to the newsletter. John’s Challenge; Get out of your tribe. Your surroundings are too curated. Connect with John LinkedIn Twitter Website Mentioned Episode 303 with Luke Skurman of Niche.com Episode 248 with Seth Stephens-Davidowitz Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you’re an aspiring entrepreneur, check out interviews with Mark Leslie about building Veritas to $1 billion in value and Darrin Grove about servant leadership and reinvention. Subscribe on iTunes | Stitcher | Overcast | PodBay
313 Mission-Driven Mobility Revolution w/ Serial Entrepreneur Lynsie Campbell
Lynsie Campbell is the founder of LaneSpotter, a navigation tool that helps cyclists find safe routes. It’s the result of her avid cycling habit and DNA as a “serial entrepreneur.” She started LaneSpotter after a ride with her then one-year-old son, who was strapped into a seat on her bike. Campbell previously co-founded of the online ticketing platform ShowClix. She also started a dog walking business while living in San Francisco for a few years. Never miss one of our best episodes by subscribing to the newsletter. Lynsie’s Challenge; Get on a bike. Explore somewhere new. Connect with Lynsie Facebook Twitter Instagram Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram If you liked this interview, check out previous interviews with entrepreneurs like Nisha Blackwell, Darrin Grove, and Christian Simmons. Subscribe on iTunes | Stitcher | Overcast | PodBay